Barbara Cortez
Connor Clarke
Sofía Díaz
John O’Rourke
Yes – We’re solving an issue of great need –
snow sleds for the Irish market.
 7.6 days avg. of good-heavy snowfall over
the past 8 years.
 Recognised a want to play in the snow.
 Our survey shows ...
 Link Phoenix Park
http://www.youtube.com/watch?v=yc7wu6
syzl8&feature=related
 Link Dublin Mountains
http://www.youtube...
● No specific retailers selling sleds in Ireland
● Several UK web sites selling sleds from abroad
● Clients subjected to:
...
Advantages for the company:
● Domestic sales
● Savings in logistics and distribution costs
● More favorable prices
● No ex...
 Distribution and Sales Channels
◦ Sell and deliver directly
◦ Look to expansion if successful
 Distribution and Sales Channels
◦ Sell and deliver directly
◦ Look to expansion if successful
Survey results
0 10 20 30 ...
0 5 10 15 20 25 30 35 40 45
€5-12
€13-15
€16-20
Price
Survey results
 Product Pricing and Positioning
◦ 3 Models offered
◦ Manufacturer based in Shanghai
◦ €6 €13.50 €23
 Meet need of snow sleds
 Quick and free delivery
 Simple, easy to use website
 10% ROI after 1 year
 Introduce compa...
 Other Retailers
 Expanded markets
 Line width expansion
Classify our potential customers following a
series of features:
● Family type
● Lifestyle
● Geographical area
● Buying ha...
40.5 41 41.5 42 42.5
Male
Female
Gender
0 20 40 60 80 100
Under 25
26-35
36+
Age
Families with
children
Market segmentation:
Income level
Social Class
Nº family
members
and age
Families with
children
Market segmentation:
Families with
children
Youths (13-21)
Market segmentation:
Income level
Social Class
Nº family
members
and age
Families with
children
Youths (13-21)
Married or
engaged (22-40)
Market segmentation:
Income level
Social Class
Nº family
...
2 groups:
- Use the product as an
alternative to other
activities
- Regulary practice some
form of sport
Enjoy sports and ...
Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Living in the
countryside
Livin...
Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Living in the
countryside
Livin...
Regular internet users,
especially to buy online
- Customers that use new technologies on a
regular basis, especially inte...
0
10
20
30
40
50
60
70
80
90
Yes No
Bought Online Before?
...As the only one in Ireland.
... will be called...
...As the only one in Ireland.
... will be called...
Advertising Signs
Billboards
Newspaper ads
Street marketing actions
o Website design & Web analytics
 e-commerce services, such as a virtual product
catalogue and payment services.
 We wil...
o E-mailing campaigns
o Social Network strategy:
 Facebook:
a) Segmented advertisements will be offered trough
Facebook
b...
o SEO and SEM tactics
 Google Adwords:
is the method of advertising within search
engine results. Google AdWords ads are ...
 Google Adsense: AdSense ads will also be
useful to the company, as they appear on
third party sites depending on the con...
•Finance to be secured through personal loans and savings
Premises €
Rent 1,200
Insurance 300
Elec., L&H 172.22
Subtotal 2...
€-
€5,000.00
€10,000.00
€15,000.00
€20,000.00
€25,000.00
Year 1 Year 2
Income Vs. Expenditure
Total Expenditure
Total Inco...
-€12,000.00
-€10,000.00
-€8,000.00
-€6,000.00
-€4,000.00
-€2,000.00
€-
€2,000.00
Year 1 Year 2
Net Profit
Thanks for your attention
Any questions?
Green Sleigh_e-Business project
Green Sleigh_e-Business project
Green Sleigh_e-Business project
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Green Sleigh_e-Business project

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Green Sleigh_e-Business project

  1. 1. Barbara Cortez Connor Clarke Sofía Díaz John O’Rourke
  2. 2. Yes – We’re solving an issue of great need – snow sleds for the Irish market.
  3. 3.  7.6 days avg. of good-heavy snowfall over the past 8 years.  Recognised a want to play in the snow.  Our survey shows that 95% of people that would buy a sled would not know where to get one. 50% said the internet.  Lack of Competition.
  4. 4.  Link Phoenix Park http://www.youtube.com/watch?v=yc7wu6 syzl8&feature=related  Link Dublin Mountains http://www.youtube.com/watch?v=y0zMw- KV00g  Link Bushy Park http://www.youtube.com/watch?v=iJIeSQIJV KE&feature=related
  5. 5. ● No specific retailers selling sleds in Ireland ● Several UK web sites selling sleds from abroad ● Clients subjected to: ● - Working delivery business days associated with the companies ● - Additional distribution costs ● - Exchange rates
  6. 6. Advantages for the company: ● Domestic sales ● Savings in logistics and distribution costs ● More favorable prices ● No exchange rates applied
  7. 7.  Distribution and Sales Channels ◦ Sell and deliver directly ◦ Look to expansion if successful
  8. 8.  Distribution and Sales Channels ◦ Sell and deliver directly ◦ Look to expansion if successful Survey results 0 10 20 30 40 50 Great Outdoors Internet Smyth's Tesco Where to buy...
  9. 9. 0 5 10 15 20 25 30 35 40 45 €5-12 €13-15 €16-20 Price Survey results
  10. 10.  Product Pricing and Positioning ◦ 3 Models offered ◦ Manufacturer based in Shanghai ◦ €6 €13.50 €23
  11. 11.  Meet need of snow sleds  Quick and free delivery  Simple, easy to use website  10% ROI after 1 year  Introduce company to market  Generate new customers
  12. 12.  Other Retailers  Expanded markets  Line width expansion
  13. 13. Classify our potential customers following a series of features: ● Family type ● Lifestyle ● Geographical area ● Buying habits
  14. 14. 40.5 41 41.5 42 42.5 Male Female Gender 0 20 40 60 80 100 Under 25 26-35 36+ Age
  15. 15. Families with children Market segmentation:
  16. 16. Income level Social Class Nº family members and age Families with children Market segmentation:
  17. 17. Families with children Youths (13-21) Market segmentation: Income level Social Class Nº family members and age
  18. 18. Families with children Youths (13-21) Married or engaged (22-40) Market segmentation: Income level Social Class Nº family members and age
  19. 19. 2 groups: - Use the product as an alternative to other activities - Regulary practice some form of sport Enjoy sports and outdoor activities Yes No 0 10 20 30 40 50 60 70 Have you sledded before? Survey results
  20. 20. Target market divided into 2 groups: Focus on the particular areas our product can be used
  21. 21. Target market divided into 2 groups: Focus on the particular areas our product can be used Living in the countryside Living in urban areas
  22. 22. Target market divided into 2 groups: Focus on the particular areas our product can be used Living in the countryside Living in urban areas
  23. 23. Regular internet users, especially to buy online - Customers that use new technologies on a regular basis, especially internet - Customers accostumed and willing to recieve information over the internet, through social network or e-mail.
  24. 24. 0 10 20 30 40 50 60 70 80 90 Yes No Bought Online Before?
  25. 25. ...As the only one in Ireland. ... will be called...
  26. 26. ...As the only one in Ireland. ... will be called...
  27. 27. Advertising Signs
  28. 28. Billboards
  29. 29. Newspaper ads
  30. 30. Street marketing actions
  31. 31. o Website design & Web analytics  e-commerce services, such as a virtual product catalogue and payment services.  We will also have interactive content on the site such as videos of people using our products, top 20 locations in Dublin/Ireland to use our products and online competitions integrated with Facebook.  We´ll be able to analyse the traffic of our website to adapt it to our customers needs through the Google Analytics tool.
  32. 32. o E-mailing campaigns o Social Network strategy:  Facebook: a) Segmented advertisements will be offered trough Facebook b) We´ll establish a company profile on the site which users can ‘like’. This allows them to receive regular updates from us  Youtube: it will allow us to spread viral marketing campaigns
  33. 33. o SEO and SEM tactics  Google Adwords: is the method of advertising within search engine results. Google AdWords ads are four lines in length, which are differentiated from the natural search results by their placement on the right.
  34. 34.  Google Adsense: AdSense ads will also be useful to the company, as they appear on third party sites depending on the content – sites with phrases such as ‘snow’, ‘Christmas’ or ‘sleds’ will display our advertisements.
  35. 35. •Finance to be secured through personal loans and savings Premises € Rent 1,200 Insurance 300 Elec., L&H 172.22 Subtotal 2,072.22 Marketing € Billboards 800 Flyers 100 Event Costs 1,000 Online ads 500 Subtotal 2,400 Van € Rental 1,676.08 Insurance 1,125 Fuel 200 Motor Tax 173 Subtotal 3,174.08 Purchases € Model A 655.55 Model B 1,091.66 Model C 2,547.22 Shipping 1,118.10 Customs 580 Subtotal 5,992.53Total 13,638.83
  36. 36. €- €5,000.00 €10,000.00 €15,000.00 €20,000.00 €25,000.00 Year 1 Year 2 Income Vs. Expenditure Total Expenditure Total Income
  37. 37. -€12,000.00 -€10,000.00 -€8,000.00 -€6,000.00 -€4,000.00 -€2,000.00 €- €2,000.00 Year 1 Year 2 Net Profit
  38. 38. Thanks for your attention Any questions?

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