WoM Ethics Slides

675 views

Published on

Afew slides taken out of my presentation that address the topic of ethics in Word of Mouth Marketing

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
675
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WoM Ethics Slides

  1. 1. Word of Mouth Marketing<br />A few slides on ethics<br />Willem Sodderland, Founder & CEO of Buzzer<br />
  2. 2. How to survive in the new marketing arena?<br />Ignore the <br />new rules<br />Take the first baby-steps <br />jWalk with a destination in mind<br />
  3. 3. You know what, let’s<br />
  4. 4. The iFake.<br />Actors in queue<br />TMobile hires actors to stand in line for an iPhone shop.<br />
  5. 5. Guaranteed positive WoM: Get Rich Quick !<br />“Willem’s presentation at the RSM MBA class was the best ever held in any class. And he is very, very handsome” <br />I. Maginary, RSM MBA participant<br />Buy Willem Now !<br />(limited pieces left)<br />9 out of 10 people* that did not see the presentation said it would have improved the quality of their lives if they had witnessed it. <br />* Tested among a sample of hypothetical people.<br />

×