Fontys & Buzzer - 2010 Project

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Presentatie voor de Fontys Hogeschool in Tilburg, 2 februari 2010.

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Fontys & Buzzer - 2010 Project

  1. 1. Word of Mouth Marketing<br />Taking Buzzer to France.<br />2 februari 2010<br />
  2. 2. What’s wrong with this picture ?<br />Let’s discuss marketing paradigms.<br />
  3. 3. Word of Mouth Marketing<br />Social marketing<br />Product seeding<br />Twitter marketing<br />Blog marketing<br />Viral marketing<br />Community Marketing<br />Influencer Marketing<br />Stealth Marketing<br />Shilling<br />Pop-up retail<br />Co-creation<br />Crowdsourcing<br />Evangelist Marketing<br />User Generated Content<br />Referral Programs<br />Marketing 2.0, PR 2.0<br />Product Reviews, Testimonials<br />Advertorials & Commercial Content<br />Social networks<br />Branded communities<br />Marketing 5.0 ?<br />
  4. 4. WoM = Open Source Marketing<br />Customer Participation<br />Word of Mouth<br />Marketing<br />Open Source <br />Marketing<br />
  5. 5. Football Coaches & Car Repair Auctions<br />myfootballclub.co.uk<br />Become a coach and trainer of a football club<br />mijnautoreparatie.nl <br />Auction your car repair to car repairshops and pick the best ‘bidder’.<br />
  6. 6. Asus: You, me , WE PC<br />
  7. 7. Open Source Politics & Crowdfunding<br />Draft Obama<br />Initiated by volunteers <br />without Obama’s knowledge<br />
  8. 8. Challenge: how to reach the consumer<br />Advertising<br />Interruption<br />Incredible<br />Mass ‘Push’<br />Vs.<br />Individual<br />Interaction<br />Your Place & Time<br />Credible<br />Word of Mouth<br />
  9. 9. The essence of Word of Mouth.<br />1<br />Advertising makes people curious<br />Word of Mouth makes curious people comfortable to buy<br />3<br />2<br />Product experiences create word of mouth<br />
  10. 10. Buzzer.<br />
  11. 11. Buzzer: Product, Story & Buzz<br />Online<br />Product-experience <br />& BuzzTools<br />The brand<br />Generate Trial & Buzz<br />(The market)<br />(selected consumers)<br />Feedback on Product & Marketing<br />Offline<br />(the buzzer platform)<br />
  12. 12. Buzzer Campaign Concept<br />Buzz Boosting<br />BuzzKit<br />Stimulate, report and communicate<br />Product & Objectives<br />Equip Buzzers<br />BUZZER PLATFORM<br />Tracking<br />€<br />€<br />€<br />€<br />€<br />€<br />€<br />€<br /><br /><br /><br /><br />€<br />€<br />€<br />€<br /><br /><br /><br /><br />€<br /><br />€<br /><br /><br /><br />€<br /><br />€<br />€<br /><br />€<br /><br /><br />€<br />€<br />€<br />€<br /><br /><br />€<br /><br />€<br /><br />€<br />€<br /><br /><br /><br /><br />€<br />€<br />€<br />€<br /><br /><br />€<br />€<br />€<br />€<br />24/7 Client Cockpit <br />Buzzers buzz…<br />Selection Buzzers<br />€<br />€<br /><br />€<br /><br />€<br /><br /><br />€<br />€<br />€<br />€<br />€<br />€<br />
  13. 13. Buzzable Blind Tasting Session.<br />
  14. 14. Buzz(er) without limits.<br />Services<br />Food & Drinks<br />Health & Wellness<br />Web<br />Electronics<br />Entertainment<br />
  15. 15. Going International…<br />
  16. 16. Your mission is...<br />Buzzer’s World Domination !<br />
  17. 17. Q & (hopefully) A<br />
  18. 18. Contact<br />willem@buzzer.biz<br />

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