www.buzzer.bizBuzzer©2009-confidentialBroccoli.comThe Future of Marketing, Vegetables & FruitWillem SodderlandFounder & CE...
www.buzzer.bizBuzzer©2009-confidentialThe Agenda.1. How is marketing changing ?2. What’s up in Fruit & Veggies ?3. What in...
www.buzzer.bizBuzzer©2009-confidential2002: 50 juicy ambassadors.
www.buzzer.bizBuzzer©2009-confidentialBuzzer: Product, Story & BuzzProduct-experience& BuzzToolsGenerateTrial &BuzzFeedbac...
www.buzzer.bizBuzzer©2009-confidential2013: 200.000 Buzzers, 175 campaigns, 5 countriesWord of Mouth MarketingGiving peopl...
www.buzzer.bizBuzzer©2009-confidentialTraditional vs. Social MarketingAttention • RelevanceCredibility • Interaction+
www.buzzer.bizBuzzer©2009-confidentialGet the right Buzzers: Tedx & Taxi’s.
www.buzzer.bizBuzzer©2009-confidentialTerrific Trial.
www.buzzer.bizBuzzer©2009-confidentialDisruption = AttentionHelp, my baby isshrinking !
www.buzzer.bizBuzzer©2009-confidentialStart the Conversation/Let the story travel.
www.buzzer.bizBuzzer©2009-confidentialPimp the Product & Change Behaviour
www.buzzer.bizBuzzer©2009-confidentialTurn Bad Buzz into Good Buzz...After how many times brushingdoes the tickling go awa...
www.buzzer.bizBuzzer©2009-confidentialFruit & Veggies
www.buzzer.bizBuzzer©2009-confidentialIt’s not a banana, it’s a Chiquita…
www.buzzer.bizBuzzer©2009-confidentialBasili cum/sin logo.
www.buzzer.bizBuzzer©2009-confidentialEndless Innovation.
www.buzzer.bizBuzzer©2009-confidentialTasty & Tom.
www.buzzer.bizBuzzer©2009-confidentialFlash Pasteurize & Flashy Marketing.
www.buzzer.bizBuzzer©2009-confidentialBuzzable Branded Boxes
www.buzzer.bizBuzzer©2009-confidentialLost & Found.
www.buzzer.bizBuzzer©2009-confidentialCrowdsourced Veggies.
www.buzzer.bizBuzzer©2009-confidentialVegetable Vending
www.buzzer.bizBuzzer©2009-confidentialJapanese Inventiveness
www.buzzer.bizBuzzer©2009-confidentialRural Restaurants
www.buzzer.bizBuzzer©2009-confidentialSweet (vegetable) Home
www.buzzer.bizBuzzer©2009-confidentialGrow, grow, grow !• Garden € 850 per year• Photo album of the garden’s progress (€ 4...
www.buzzer.bizBuzzer©2009-confidentialTweads.
www.buzzer.bizBuzzer©2009-confidentialBuzz Better Behaviour
www.buzzer.bizBuzzer©2009-confidentialCarrots as Junk Food ?
www.buzzer.bizBuzzer©2009-confidentialNow it’s your turn.+ =+ =
www.buzzer.bizBuzzer©2009-confidentialYour Mission: Pitch your Innovation.Create a 2:30 minute promotional clip about your...
www.buzzer.bizBuzzer©2009-confidential3 Innovation Directions.SourcingInnovationsProductInnovationsMarketingInnovations
www.buzzer.bizBuzzer©2009-confidentialThe work.1. Name the Need (what problem do we solve ?)2. Present the Product (what i...
www.buzzer.bizBuzzer©2009-confidentialThanks. Now get to work !sodderland@sodderlandsodderlandwillem@buzzer.bizslideshare....
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Broccoli.com: the future of marketing in Fruit & Veggies

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Presentation by Willem Sodderland, Founder & CEO of Buzzer. What is the future of marketing in Fruit & Vegetables ? 100 students invited to Enza's Student Experience will present their vision.

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Broccoli.com: the future of marketing in Fruit & Veggies

  1. 1. www.buzzer.bizBuzzer©2009-confidentialBroccoli.comThe Future of Marketing, Vegetables & FruitWillem SodderlandFounder & CEO slideshare.net/sodderland/enza2013
  2. 2. www.buzzer.bizBuzzer©2009-confidentialThe Agenda.1. How is marketing changing ?2. What’s up in Fruit & Veggies ?3. What innovation would you launch ?
  3. 3. www.buzzer.bizBuzzer©2009-confidential2002: 50 juicy ambassadors.
  4. 4. www.buzzer.bizBuzzer©2009-confidentialBuzzer: Product, Story & BuzzProduct-experience& BuzzToolsGenerateTrial &BuzzFeedback onProduct &Marketing
  5. 5. www.buzzer.bizBuzzer©2009-confidential2013: 200.000 Buzzers, 175 campaigns, 5 countriesWord of Mouth MarketingGiving people a reason to talk aboutproducts and make it easy to do so.
  6. 6. www.buzzer.bizBuzzer©2009-confidentialTraditional vs. Social MarketingAttention • RelevanceCredibility • Interaction+
  7. 7. www.buzzer.bizBuzzer©2009-confidentialGet the right Buzzers: Tedx & Taxi’s.
  8. 8. www.buzzer.bizBuzzer©2009-confidentialTerrific Trial.
  9. 9. www.buzzer.bizBuzzer©2009-confidentialDisruption = AttentionHelp, my baby isshrinking !
  10. 10. www.buzzer.bizBuzzer©2009-confidentialStart the Conversation/Let the story travel.
  11. 11. www.buzzer.bizBuzzer©2009-confidentialPimp the Product & Change Behaviour
  12. 12. www.buzzer.bizBuzzer©2009-confidentialTurn Bad Buzz into Good Buzz...After how many times brushingdoes the tickling go away ?
  13. 13. www.buzzer.bizBuzzer©2009-confidentialFruit & Veggies
  14. 14. www.buzzer.bizBuzzer©2009-confidentialIt’s not a banana, it’s a Chiquita…
  15. 15. www.buzzer.bizBuzzer©2009-confidentialBasili cum/sin logo.
  16. 16. www.buzzer.bizBuzzer©2009-confidentialEndless Innovation.
  17. 17. www.buzzer.bizBuzzer©2009-confidentialTasty & Tom.
  18. 18. www.buzzer.bizBuzzer©2009-confidentialFlash Pasteurize & Flashy Marketing.
  19. 19. www.buzzer.bizBuzzer©2009-confidentialBuzzable Branded Boxes
  20. 20. www.buzzer.bizBuzzer©2009-confidentialLost & Found.
  21. 21. www.buzzer.bizBuzzer©2009-confidentialCrowdsourced Veggies.
  22. 22. www.buzzer.bizBuzzer©2009-confidentialVegetable Vending
  23. 23. www.buzzer.bizBuzzer©2009-confidentialJapanese Inventiveness
  24. 24. www.buzzer.bizBuzzer©2009-confidentialRural Restaurants
  25. 25. www.buzzer.bizBuzzer©2009-confidentialSweet (vegetable) Home
  26. 26. www.buzzer.bizBuzzer©2009-confidentialGrow, grow, grow !• Garden € 850 per year• Photo album of the garden’s progress (€ 49)• Scarecrow with the customer’s own face (€ 39)
  27. 27. www.buzzer.bizBuzzer©2009-confidentialTweads.
  28. 28. www.buzzer.bizBuzzer©2009-confidentialBuzz Better Behaviour
  29. 29. www.buzzer.bizBuzzer©2009-confidentialCarrots as Junk Food ?
  30. 30. www.buzzer.bizBuzzer©2009-confidentialNow it’s your turn.+ =+ =
  31. 31. www.buzzer.bizBuzzer©2009-confidentialYour Mission: Pitch your Innovation.Create a 2:30 minute promotional clip about your conceptthat will convince a group of investors to ‘buy’ into your plan.
  32. 32. www.buzzer.bizBuzzer©2009-confidential3 Innovation Directions.SourcingInnovationsProductInnovationsMarketingInnovations
  33. 33. www.buzzer.bizBuzzer©2009-confidentialThe work.1. Name the Need (what problem do we solve ?)2. Present the Product (what is it called, what does it do ?)3. Share the Sticky Story (what do we tell, promise ?)4. Build the Buzz (how will the story travel ?)• Research, brainstorm, consult Enza Experts• Create your answer, story• Videotape a 30 second spot (+ images)• Go to the next question & repeat
  34. 34. www.buzzer.bizBuzzer©2009-confidentialThanks. Now get to work !sodderland@sodderlandsodderlandwillem@buzzer.bizslideshare.net/sodderland/enza2013

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