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Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies.
In many cases, companies can’t keep up with the evolving expectations of their customer base.
Searches for customer engagement and community resources hit fever pitch in 2015 and interest in improving relationships with customers is expected to continue to rise over the next decade.
The team at Socious follows trends in customer relationship management very closely. The following guide outlines 20 things that your customers expect from you and your company in 2016.
Many of these trends have been bubbling under the surface for years. However, companies that excel in 2016 will put a premium on these acute areas of their customers’ relationships.