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Social networking final


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Social networking final

  1. 1. Social Networking building your brand | online
  2. 2. Sum of all you do | new way <ul><li>What works? </li></ul><ul><li>Think + feel + expect </li></ul><ul><li>= brand </li></ul>
  3. 3. Power up | your brand purpose – points of difference – personality - promise 3 Actions New mind-set Brand equity New touch points
  4. 4. 1) New mind-set Leverage Social media old mind-set Interrupt Mass-market Sell Push Buy attention Engage Me Help Attract Educate
  5. 5. Social Media | for business <ul><li>New world </li></ul><ul><li>New way </li></ul><ul><li>Technology enables </li></ul><ul><li>Giant open party 24/7 </li></ul><ul><li>Part of marketing mix </li></ul><ul><li>Strategic relationships </li></ul><ul><li>2 way talk </li></ul>Ongoing Cocktail Party!
  6. 7. Social Media | are you still afraid? I’m still not too sure how this works for me! Shall we say…Dinosaur! I just like to play the games and read posts…
  7. 9. Social Media | online & offline New world New way
  8. 10. Social Media | get going today New world New way
  9. 11. <ul><li>Thank you </li></ul><ul><li> </li></ul><ul><li>Consultant, entrepreneur </li></ul><ul><li>239-265-4020 </li></ul><ul><li>Follow me on twitter, facebook, linkedin and wordpress! </li></ul>