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The Programmatic Globe: France


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“Due to the market’s maturity and competitive atmosphere, only programmatic players with strong, customizable tech supported by top local expertise will have the chance to succeed in France. Given the current dynamics of the market, our main areas of focus for the coming months will be to support our clients in innovating their multi-channel strategies, adopting smarter attribution methods and driving performance across the full funnel, as well as strengthening our partnerships with the market’s leading media agencies.”

- Thomas Reiss, MD France, Sociomantic

Read more on our blog post: http://proglobeFR

Published in: Business
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The Programmatic Globe: France

  1. 1. "’3°roGIob€ Digital Snapshot: FRANCE CONNECTED FRANCE 1‘ | Internet Penetration 17) E-COMMERCE i ‘A3 a. ll I'I E-commerce Spend Digltal Ad Spend Smartphone Penetration DISPLAY ADVERTISING 4.9% RTB Growth RT3 SP9“ (Y/ Y 2014) vs. Digital Ad spend _ of E-Commerce spend I goes to consumer Electronics . ..and 12% to Fashion Goods