Web 2.0 Overview

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Given in Copenhagen, at a conference on financial services

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Web 2.0 Overview

  1. 1. A Crash Course in Web 2.0 Financial Services Conference Copenhagen, Oct. 23, 2008 Jerry Michalski
  2. 2. Agenda <ul><li>A couple of stories </li></ul><ul><li>From Web 1.0 to 2.0 </li></ul><ul><li>What is social media? </li></ul><ul><ul><li>What is it useful for? </li></ul></ul><ul><ul><li>How do the tools differ? </li></ul></ul><ul><li>For further reading </li></ul>
  3. 3. Social media’s many faces <ul><li>Blogs </li></ul><ul><li>Microblogs ( Twitter ) </li></ul><ul><li>Wikis </li></ul><ul><li>Media sharing ( Flickr , YouTube ) </li></ul><ul><li>Social search (Digg) </li></ul><ul><li>Social networks (Facebook/ feeds ) </li></ul><ul><li>Event calendars </li></ul><ul><li>Lifestreaming ( FriendFeed ) </li></ul><ul><li>MMOGs (WoW, SL ) </li></ul><ul><li>Mashups ( HousingMaps.com ) </li></ul><ul><li>Ratings (everywhere) </li></ul><ul><li>Metadata </li></ul><ul><ul><li>Tagclouds </li></ul></ul><ul><ul><li>Visualizations </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
  4. 4. Twitter
  5. 5. Some simple tweets of mine <ul><li>Meeting on the cash healthcare economy </li></ul><ul><li>Friends sees me tweet PatientsLikeMe </li></ul><ul><li>Code to find all the icons in my file system? </li></ul><ul><li>Using Twitter for customer service? </li></ul>
  6. 6.
  7. 7. Companies using Twitter <ul><li>Comcastcares </li></ul><ul><li>JetBlue </li></ul><ul><li>Zappo’s (many) </li></ul><ul><li>Dell </li></ul><ul><li>Many more now </li></ul>
  8. 8. Hans Monderman
  9. 9. Mistakes have wings <ul><li>BofA employees singing </li></ul><ul><li>Sleeping Comcast guy </li></ul><ul><li>Vermin in KFC/Taco Bells </li></ul><ul><li>As do the gems </li></ul><ul><li>Mentos + Coke </li></ul>
  10. 10. Social media’s many faces <ul><li>Blogs </li></ul><ul><li>Microblogs ( Twitter ) </li></ul><ul><li>Wikis </li></ul><ul><li>Media sharing ( Flickr , YouTube ) </li></ul><ul><li>Social search (Digg) </li></ul><ul><li>Social networks (Facebook/ feeds ) </li></ul><ul><li>Event calendars </li></ul><ul><li>Lifestreaming ( FriendFeed ) </li></ul><ul><li>MMOGs (WoW, SL ) </li></ul><ul><li>Mashups ( HousingMaps.com ) </li></ul><ul><li>Ratings (everywhere) </li></ul><ul><li>Metadata </li></ul><ul><ul><li>Tagclouds </li></ul></ul><ul><ul><li>Visualizations </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
  11. 11. Web 1.0 communication tools <ul><li>Email, mailing lists </li></ul><ul><li>Instant messaging (IM) </li></ul><ul><li>Voice over IP (VoIP) </li></ul>
  12. 12. Google Popdex Technorati Feedster The Blogosphere Wiki (1995) A Map Personal Home Pages Justin Hall (1994) Weblogs (1997) Search Engines RSS Feeds RSS Aggregators Ward Cunningham Other services Flickr del.icio.us Google Maps Mashups CamelCase CamelCase
  13. 13. Weblogs <ul><li>Component parts </li></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Permalinks </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Blogroll </li></ul></ul><ul><li>One person or small group </li></ul><ul><li>Useful microfinance blogs </li></ul><ul><ul><li>MicroCapital.org </li></ul></ul><ul><ul><li>Acumen Fund blog </li></ul></ul>Newest Post Blogroll Title
  14. 14. Wikis <ul><li>“ Wiki-wiki” means “quick” in Hawaiian </li></ul><ul><li>Group editable websites </li></ul><ul><ul><li>Make page links [like this] </li></ul></ul><ul><li>Four examples </li></ul><ul><ul><li>Wikipedia (e.g., its page on microfinance ) </li></ul></ul><ul><ul><li>TaxAlmanac.org (Intuit) </li></ul></ul><ul><ul><li>BarCamp.org (“unconferences”) </li></ul></ul><ul><ul><li>A site I set up for you (on a free service) </li></ul></ul>
  15. 15. Web 2.0 <ul><li>More interactive </li></ul><ul><li>More connected </li></ul><ul><li>More social </li></ul><ul><li>More open </li></ul><ul><li>More complicated and unpredictable </li></ul>
  16. 16. Media sharing <ul><li>Photo sharing: Flickr (now part of Yahoo) </li></ul><ul><li>Video sharing: YouTube (now part of Google) </li></ul><ul><li>Link sharing: del.icio.us (now part of Yahoo) </li></ul><ul><li>Event calendars: Upcoming (Yahoo also) </li></ul><ul><li>Library sharing: Shelfari </li></ul><ul><li>Document sharing: Google Docs </li></ul><ul><li>… almost anything you can think of </li></ul><ul><li>Two key features: tagging and social networking </li></ul>
  17. 17. Social networking sites <ul><li>All the sites on the previous page </li></ul><ul><li>Facebook </li></ul><ul><ul><li>One person’s profile </li></ul></ul><ul><ul><li>And thousands of Facebook “ apps ” </li></ul></ul><ul><li>MySpace , Bebo </li></ul><ul><li>Multiplayer virtual worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>World of Warcraft </li></ul></ul><ul><li>Hundreds of others </li></ul>
  18. 18. Mashups <ul><li>HousingMaps.com </li></ul><ul><li>ChicagoCrime.org ( arson ) </li></ul><ul><li>digglicious (Digg + del.icio.us) </li></ul><ul><li>ProgrammableWeb </li></ul><ul><li>Made possible by </li></ul><ul><ul><li>RSS (Really Simple Syndication) </li></ul></ul><ul><ul><li>APIs (Application Programming Interfaces) </li></ul></ul>
  19. 19. Microblogging <ul><li>Twitter </li></ul><ul><ul><li>“ I just left a great meeting…” </li></ul></ul><ul><ul><li>China’s recent earthquake </li></ul></ul><ul><ul><li>Company customer service </li></ul></ul><ul><li>Twitter Search (formerly Summize) </li></ul><ul><li>Enhancements </li></ul><ul><ul><li>Twistory </li></ul></ul><ul><ul><li>TweetStats </li></ul></ul><ul><ul><li>TwitArcs </li></ul></ul>
  20. 20. All add up to… <ul><li>An “ architecture of participation ” </li></ul>
  21. 21. Social media’s many faces <ul><li>Blogs </li></ul><ul><li>Microblogs ( Twitter ) </li></ul><ul><li>Wikis </li></ul><ul><li>Media sharing ( Flickr , YouTube ) </li></ul><ul><li>Social search (Digg) </li></ul><ul><li>Social networks (Facebook/ feeds ) </li></ul><ul><li>Event calendars </li></ul><ul><li>Lifestreaming ( FriendFeed ) </li></ul><ul><li>MMOGs (WoW, SL ) </li></ul><ul><li>Mashups ( HousingMaps.com ) </li></ul><ul><li>Ratings (everywhere) </li></ul><ul><li>Metadata </li></ul><ul><ul><li>Tagclouds </li></ul></ul><ul><ul><li>Visualizations </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
  22. 22. Recommended reading <ul><li>Here Comes Everybody , by Clay Shirky </li></ul><ul><li>How Breakthroughs Happen , by A. Hargadon </li></ul><ul><li>Groundswell , by Charlene Li and J. Bernoff </li></ul>
  23. 23. <ul><li>Jerry Michalski </li></ul><ul><li>[email_address] www.sociate.com +1 (415) 465-0256 </li></ul>Questions?

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