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Horlicks - Brand Extension and Product Line Extension

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The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.

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Horlicks - Brand Extension and Product Line Extension

  1. 1. SIVAKUMAR
  2. 2. Origin1873: J a m e s H o r l i c k + Wi l l i a m =f o u n d e d J & W Ho r l i c k sI n I n d i a , o v e r 2 Bi l l i o n c u p s o fHo r l i c k s a r e d r u n k e v e r y y e a r
  3. 3. Horlicks – The Market Leader
  4. 4. The Journey Since 1920s
  5. 5. Horlicks – Health Drinks J u n i o r Ho r l i c k s (1995)
  6. 6. Standard Horlicks Horlicks Flavors since 2003
  7. 7. Women’s Horlicks (1997) & Mother’s Horlicks
  8. 8. Horlicks Lite (2005)
  9. 9. Nutribar (2009)
  10. 10. Horlicks Biscuits (1992) Corn Flakes Biscuit
  11. 11. Cookies
  12. 12. Horlicks Biscuits - Juniors
  13. 13. Cream Biscuits
  14. 14. Multigrain Noodles / Foodles (2010)
  15. 15. Chill Dood (2010) Ready to Drink Flavoured Milk
  16. 16. Oats
  17. 17. Me r ci !!
  18. 18. Referenceshttp://www.slideshare.net/sharathghosh/horlicks-brand-dossier http://gsk-ch.in/Products.aspx http://en.wikipedia.org/wiki/Horlicks

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