On the Frontier with the Social Wendy Group | Build Magazine's Solve! Session Spotlight in Boston


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Please enjoy this content collection especially created for the Digital CMO by the team at Social Wendy Group.

Social Wendy Group

At the Social Wendy Group, we have deep front and backside owned media channel expertise. Huh? In simple English, we have business development expertise on the following social channels: Conversation Channels like LinkedIn, Facebook, Twitter, Google+, and Foursquare; and Content Channels including YouTube, Vimeo, Pinterest, Flickr, and SlideShare. We collaborate with our clients and their teams… typically becoming an extension of them. This allows us to capitalize on their knowledge and create efficiencies in our communication & marketing development processes. This process is at the core of our success- we build what you want and what we envision together.

We are talented and intentionally lean. Your team is assembled based on your project/campaign needs, and with what your team or other related resources can already provide. There’s no need to duplicate effort- why not build off current or successful work, and train your current team members in the process.
We work with some of the biggest multinational organizations, including 3M Healthcare on Innovative Global Projects. We understand the strategy, technology, and operations needed to create and operationalize global marketing initiatives.

Social Frontier™

Here at the Social Wendy Group we are pioneers, dare we say it guides, on the Social Frontier™. Our team readily travels with you to the edge of the digital frontier with our deep social knowledge- that is, what is happening now and what is next.
In the Social Frontier™ you will find an easily-consumable set of tools, models, and learnings to translate your digital roadmap to date. And, to provide the seeds of framework for an effective and efficient strategy to navigate the current digital frontier. This is not a comprehensive guide… Our corporate clients and colleagues aren’t looking for textbooks to bring with them on their journey. They are looking for guideposts, like breadcrumbs to validate the unknown path they are simultaneously creating and following.

Get more information on the Social Wendy Group at www.socialwendygroup.com and connect with us on Twitter - @socialwendypr

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On the Frontier with the Social Wendy Group | Build Magazine's Solve! Session Spotlight in Boston

  1. 1. Build Network UpdateJune 2013
  2. 2. The Build Network | Finger on the Pulsewww.socialwendygroup.comSocial Wendy Group Model ©2013 |Shaping the Midmarket Big Ideas from Solve! SessionsLIVEboston@theBuildNetwork#buildlivethe-build-networkkelvy.bird lee.colangeorge.gendronbrian.halliganmichael.s.hopkins ilan.mocharianni.rodgersmaya.townsendDARCAlwaysBeCapturingSOFTISHARDLighteningRoundAgendaReinforcingRitualsSource of Influencenot Always VisibleInnovationisDesignedfromScratchscott.leibsjoshua.porterashley.bond.o’brionV8 MomentJust the tip of the Iceberg
  3. 3. Building a Meme & MoatBrian Halligan’s Inbound Marketing MemeSocial Wendy Group Model ©2013 |www.socialwendygroup.comWeb LinksBlog PostsLanding PagesContent AssetsSearch OptimizationSocial SharingINBOUND MARKETINGHubspot has anchored their ContentMarketing Strategy around thecompound term, Inbound Marketing.They have invested countless effortto “own” the term when you searchit on Google or Bing or…Try it, you will see that they OWNthe organic search placements rightunder Wikipedia, which is commonlythe first organic search result.INBOUND MARKETINGwww.Hubspot.com
  4. 4. Richard Branson | Digitally-Savvy CEOBusinessMogulIndustryContributor Humanitarian AdventurerDigitally Accessible & Socially-search OptimizedHis Hashtag#askrichardOwned Media Channel Presencewww.socialwendygroup.comSocial Wendy Group Model ©2013 |