Social Frontier | Digital Consumer Persona Profile Young Single | Wendy Meadley

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The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities.
Thanks for joining me on the Social Frontier!
Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

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Social Frontier | Digital Consumer Persona Profile Young Single | Wendy Meadley

  1. 1. 2014 Digital Persona Group The Young Single As these digital natives transition through and beyond college or post-secondary training and education, they begin their career and their time and digital priorities shift. They reassess their technology form factors and add or delete what isn’t centric to their current stage of life. A tablet may become more important as their mobile doesn’t provide the screen landscape they need to accomplish their business goals. This group is likely a BYOD (bring your own device) worker or employee. Life Purpose | Early career, Social relationships, volunteerism, hobbies, and interests Connectivity | Digital native lifestyle, Internet of Everything (IoE), cloud access to work, immediate access to social relationships Personal | Personalized news stream, portable on demand entertainment, mobile job search, short term job commitment, additional virtual training and education Digital Fingerprinters Social Networkers Mobile Payment Reliant App Downloaders Quantified Self Texters Geolocators Digitally Entertained Digital Voters ®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0

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