Several brands have thousands of people walking into their stores, their cinema houses, their coffee shops, etc. each day. People who are also on Facebook, on Twitter, etc. And yet these brands have low fan followings on Social Media. And they are struggling to build those up. Perhaps burning money on media buy, to do so.
How about energizing those footfalls to become fans?? And of course, thereafter, get the fans back into the stores?! That is the proposition offered here. Would love to read your comments.