Social Media for Tech / B2B Businesses


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Talk given by Sanjay Mehta, Jt. CEO, Social Wavelength, at the Tech Day event of ASIRT, in Mumbai, on 25th May, 2012.

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Social Media for Tech / B2B Businesses

  1. 1. How can Tech / B2B businesses utilize Social Media Sanjay Mehta Jt. CEO, Social Wavelength
  2. 2. Wheredo these insights come from?About Me..
  3. 3. One of the Top5 IT Companiesin the World
  4. 4. Agenda• What is Social Media?What can Tech Businesses use it for:• B2B vs B2C• Objectives for a B2B business• Social Media Platforms• Influencer Outreach• Social Media Monitoring
  5. 5. What is Social Media?
  6. 6. Accha….Facebook?!
  7. 7. “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Making new friends Affinity to groupswhyAltruistic impulse Keeping in touch Displaying Creativity Exhibitionism Getting validation Peer pressure Paying it forwardhow Blogs User generated videos and podcasts Social networking sites wikisRatings and reviews tagging widgets RSS Forums and message boards
  8. 8. How Big Is It
  9. 9. >500 million regd usersEvery minute – 72 Hrs worth ofnew video uploadedIf Facebook was a country. Population? > 900 million! Over 362 million people read more than 2.5 billion pages on every month
  10. 10. “ By the time there is a case study in your specific industry, it is going to be way too late for you to catch up - Seth Godin
  11. 11. Fundamental questions• How is B2B different from B2C• What would be objectives for a B2B biz
  12. 12. B2C vs B2B• Smaller audience base• Potentially connected offline• Vulnerability vs Opportunity• Smaller number of connections could mean larger impact• Very focused approach, even on Social Media• Know exactly where to look for audience, generally
  13. 13. Objectives of a B2B business?• Brand awareness• Reaching new markets• Sharing achievements, capabilities• Thought Leadership• Leads• Anything else..?• Also are these much different from B2C again?
  14. 14. Brand Awareness, New Markets• Where are the prospects?• How do we make them AWARE of the brand?• The awareness must translate to POSITIVE• When we look for “where” they are, we can also find geographically spread communities
  15. 15. Key Platforms• LinkedIn, LinkedIn, LinkedIn.. !• Blogs• YouTube• Quora• Slideshare / Scribd• Webinars?• Also.. Facebook and Twitter• Influencer Outreach• Importance of Monitoring
  16. 16. LinkedIn• Profile – Beefed up• Connections• Groups• Questions• Company Page• Testimonials• Advertising
  17. 17. Complete Profile DiscussionsCompany Pages
  18. 18. Blogs / YouTube • That larger space for making a point • More knowledge focused • Subject Matter Expertise • Case studies make for great stories • Unusual, unique – better • Support with diagrams, charts, images • Videos are very important now • SEO benefits – being discovered later too
  19. 19. Others• Quora• Slideshare / Scribbd• Webinars• Zipcast• ScreenR• Facebook• Twitter – influencer connect?
  20. 20. Influencer Outreach• Middlemen, Consultants, Reviewers• Identifying them• Connecting• Inviting them to plant etc.• Treating them with kid gloves• Including them in product suggestions, early stage of launch, getting and respecting their opinions
  21. 21. Importance of Monitoring• Small community• Changing trends• Industry developments• Brand mentions, of course• Inflexion points?• or indirect
  22. 22. THANK YOUQuestions?? Sanjay Mehta Joint CEO @ Social Wavelength Twitter: @sm63