Credential Deck (Jan 2011)


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An overview of Social Wavelength, and services offered by us in Social Media Management and Social Media Monitoring.

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Credential Deck (Jan 2011)

  1. 1. We Are Excited To Be On <br />Social Media<br />
  2. 2. Some Of Our Clients Who Share Our Excitement<br />One of the Top 5 IT Companies in the World<br />
  3. 3. The Reason For All The Excitement<br />It’s Social Media, that’s what!<br />Social Media is where innumerable <br />individuals with similar interests and <br />passions, converse and share information.<br />Social Wavelength helps clients tap this<br />inexhaustible opportunity that enables <br />brands to engage with customers<br />
  4. 4. Who Are We?<br />We are Social Wavelength, a Social Media agency<br />We help brands develop a well connected <br /> social media presence, along with invaluable <br /> insights through monitoring<br /><ul><li>We strongly believe that interactions online </li></ul> support our inherent desire to connect freely, <br /> with each other, and the brands that we <br /> care about<br /><ul><li>At Social Wavelength, we help brands </li></ul> adopt and embrace this trend and redefine <br /> the way they communicate<br />
  5. 5. What Do We Do?<br />We Help Brands Assimilate Into Social Media<br /><ul><li>By helping them listen, interpret, and </li></ul> engage in conversation <br />We help fuse content with technology <br /> offering custom solution to businesses<br />Our solutions are designed to meet <br /> client needs and objectives. We offer to <br /> brands, the following key services: <br /><ul><li>Social Media Management
  6. 6. Social Media Monitoring</li></li></ul><li>Our Services: Social Media Management <br />We help clients to:<br /><ul><li>Develop a Social Media strategy
  7. 7. Identify relevant platforms
  8. 8. Create a Social Media content strategy
  9. 9. Effectively set-up and manage brand presence </li></ul> on social networks<br /><ul><li>Create Social Media applications that </li></ul> maximize sharing <br />Our efforts on Social Media are driven towards accomplishing and excelling client goals and objectives<br />
  10. 10. Our Services: Social Media Monitoring<br />We help clients to:<br /><ul><li>Listen to relevant conversations, reviews and comments
  11. 11. Track the buzz, gain insights and research the brand and its </li></ul> competitors<br /><ul><li>Monitor customer sentiments to help brands avert a </li></ul> potential PR crisis<br /><ul><li>Help brands track emerging trends
  12. 12. Gauge the online visibility of brands</li></li></ul><li>Value added Social Media Monitoring Services<br /><ul><li>Identify influencers for any given topic or brands
  13. 13. Address customer service queries
  14. 14. Measure the buzz around a brand’s campaign, based </li></ul> on periodic reports showing sentiment trend and <br /> volume trend<br /><ul><li>Use tools like Radian 6 and Alterian SM2 </li></ul>Our efforts lead up to building an effective Social Influence Marketing Strategy<br />
  15. 15. How Do We Do It?<br />We Adopt A Productive And Flexible ORG Structure and Processes<br /><ul><li>Replicable cellular team structure
  16. 16. Teams consist of Executives, Team Leaders and Managers
  17. 17. Shared support services include Strategy, Training, Design</li></ul> and Quality Control Cells<br /><ul><li>Well documented systems and processes that enable</li></ul> quick induction of new team resources<br /><ul><li>Monitoring progress and enabling growth</li></ul>We are focused on creating an open environment that nurtures and encourages creativity and innovation<br />
  18. 18. Who Do We Work With?<br />We Work With Companies That Are Used To The Best<br /><ul><li>As of April 2010, we have retainer relationships with more than 30 clients across multiple verticals, and based both in India and in the US
  19. 19. We have successfully taken on projects with varied objectives from lead generation to boosting brand awareness
  20. 20. Working with companies across verticals and with different business objectives, has given us a depth of rich experience in managing and executing Social Media marketing campaigns</li></li></ul><li>Case Studies<br />
  21. 21. Creating A Community For India’s Largest Information Search Destination <br />The Client:Just Dial caters to 25 million unique users spread across 240 cities in <br />India, through phone and via the web<br />The Objective:was to create additional touch points with Just Dial’s existing customers on Social Media platforms as well, and also to introduce the service to potential new customers<br />Our Approach:<br /><ul><li>Engage existing stakeholders and prospective customers though marketing promotions, engaging content, and using Facebook advertising
  22. 22. Twitter was used creatively – as a platform where users were pleasantly surprised with answers for queries they had tweeted about
  23. 23. Fans on Facebook were greeted with sharable, trendy content and conversations that included highlights of the most popular trends in different cities
  24. 24. Results: Our efforts were rewarded with 54000 fans - and counting – (as of April 2010) in a short time span of about 5 months. The list includes existing customers and new users</li></li></ul><li>
  25. 25. Driving Visibility And Student Interest In The Academy<br />The Client: Amplify Mindware is a leading education academy affiliated with the <br />prestigious Bharatiya Vidyapeth and Pune University.<br />The Objective:The primary objective was to increase visibility of a relatively lesser <br />known academy amongst peers, existing students, prospective students, or corporations <br />looking to recruit or train employees, and also to generate leads for student admissions<br />Our Approach:<br /><ul><li>Creating an integrated Social Media set-up on relevant SM networks
  26. 26. Connecting existing students, faculty and prospective students using informative content
  27. 27. Promoting their unique curriculum on platforms that offered education and career advice and where students spend a large amount of time
  28. 28. Increased participation, engaging conversations and informative content has helped, and is continuing to help us garner considerable leads for the academy</li></ul>Results: Blogs and Social Media platforms have enabled excellent discussions with <br />prospects, and which in turn, have led to leads for admission, from prospective students<br />
  29. 29.
  30. 30. Driving Conversations Around India’s First Hill City<br />The Client:Lavasa is India’s first hill city located in Pune, and spread across 12,500 acres <br />The Objective: Being a unique project, our task was to create a right perception about <br />what Lavasa stood for, while their mainstream campaign was running. Our initial challenge <br />was figuring out how to present an entire city, its master plan based on the principles of New <br />Urbanism, its functionality, its integrated environment etc.<br />Our Approach:<br /><ul><li>We created a blog which served as a primary platform to showcase all content and created a calendar for blog topics covering the idea behind the city and its functionality
  31. 31. The brand’s presence was consolidated via other popular Social Media platforms
  32. 32. The richness of the content, its positioning and its seeding led to extensive conversations, enquiries and interest in the city
  33. 33. The content was supported by promotion of events on Social Media like Live tweets from Lavasa Women’s Drive, covering visit of Femina Miss India contestants to Lavasa, and also with periodic engagements like the Lavasa Nature Photo Contest</li></ul>Results: We have created a balancing perspective with respect to negative stories about <br />Lavasa. Also via variety of efforts, we have presented the diverse richness of Lavasa City. <br />
  34. 34.
  35. 35. Social Media Monitoring Case Study - 1<br />Leading Telecom Company<br />The Client: One of India’s largest and most trusted telecom brand<br />The Objective: The two primary objectives are: 1) to keep a tab on the brand’s sentiments and <br />2) discover and respond to queries and relevant conversations about the brand<br />Our Approach:<br /><ul><li>Set up a comprehensive search relevant to the brand, across categories and further segregated according to sentiments
  36. 36. Create an adequate CRM process that ensures that all relevant queries / results that require a response are promptly answered
  37. 37. Perform elaborate analysis on the data gathered in order to derive actionable market intelligence in collaboration with clients and other stakeholder. </li></li></ul><li>Sentiment Scores: Summary Of Brands<br />Note: Legend has been removed to protect client identity<br />Sentiment Score = (+ve + neutral - -tive)/(-ve + +ve + neutral )<br />
  38. 38. Social Media Monitoring Case Study - 2<br />International Healthcare Product<br />The Client: An international lifestyle and healthcare product<br />The Objective: To identify the most influential conversations about the brand across various <br />Social Media sources <br />Our Approach:<br /><ul><li>Employing the leading Social Media Monitoring tool, we uncover a large </li></ul> number of results<br /><ul><li>Using layers of human intelligence, we identify conversations relevant for the brand, </li></ul> specifically those where personal opinion has been expressed<br /><ul><li>We identify and segregate the most influential out of these conversations
  39. 39. Elaborate periodic reports ensure that the client gets useful insights</li></li></ul><li>Share Of Voice and Volume Trend<br />By Competitors<br />By Topic of Conversation<br />Volume Trend over time<br />Note: Legend has been removed to protect client identity<br />
  40. 40. Who’s Who of Social Wavelength<br />Sanjay Mehta - Joint CEO20+ years experience, has been a co-founder of one of India's earliest Internet ventures,, and COO of one of India's largest Internet ventures, Compare Infobase Ltd. An avid Social Media practitioner and a blogger since 2004, Sanjay now brings his rich industry experience to the fore, as Joint CEO. You can connect with Sanjay on LinkedIn or Twitter. His personal blogs include Random Musings, Gray Hair Wisdom and Summer in Scandinavia. <br />HareeshTibrewala - Joint CEO<br />Hareesh is a serial entrepreneur and a social media evangelist. In his 20 years career, he has created IFCM Counselors, a management consultancy firm and, an ecommerce venture. He has also been President of Jesons Industries Ltd, a Rs 200 crore manufacturer of industrial adhesives.You can connect with Hareesh on LinkedIn and Twitter or visit his personal blog, Thought Waves<br />MihirKarkare - AVP <br />Mihir has been an early adopter of social media technologies with a particular interest in how social media is changing Big Business. He comes from a background of developing enterprise grade solutions for the web, desktop and mobile platforms. He brings to the table an understanding of the pulse of the social media and the technologies that enable it.<br />Mihir can be found on LinkedIn, Twitter, Facebook. He also blog at Viewtastic. <br />The Rest of the CREW<br />
  41. 41. Thinking about what Social Media can do for you?<br />Contact Us Now!<br />Write to<br />Follow us:<br />Join us:<br />Catch up:<br />