sarah lee stm 4xfour

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Presentation by blogger Sarah Lee at WTM Social Travel Market 2012

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sarah lee stm 4xfour

  1. 1. 4XFOUR: ONE HECK OF A JOURNEYSarah Lee (@LiveShareTravel)
  2. 2. MULTINATIONAL#4xfour takes in four continents in four months – Africa,Asia, Australasia, and the Americas@socialtrav ,#STM2012
  3. 3. MULTI-PLATFORM#4xfour is a travel content project bringing together twoonline publications, television, social media and PR@socialtrav ,#STM2012
  4. 4. MULTIMEDIA#4xfour combines online content with a six-part TV seriesgoing to 200 million viewers in 20 countries@socialtrav ,#STM2012
  5. 5. Cheryl Gibbs Claire ProudfootDevising another TV concept on the world’s outstandingplaces to stay #4xfour@socialtrav ,#STM2012
  6. 6. #4xfour will reach millions of viewers, readers, Facebookers,Tweeters, travellers and dreamers – inspiring their travels@socialtrav ,#STM2012
  7. 7. DEPARTS: NOVEMBER 22 FIRST STOP: CAPE TOWN Follow #4xfour on LiveShareTravel, Traveldudes, Facebook, Twitter and more.#4xfour brings quality travel content to a global audience@socialtrav ,#STM2012
  8. 8. Sarah Lee info@livesharetravel.com 0794 1022147 @LiveShareTravel#4xfour – online, and on a television near you, fromNovember 22@socialtrav ,#STM2012
  9. 9. With thanks to our partners

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