Msc case study

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Msc case study

  1. 1. Introducing Media Ark7th November 2012
  2. 2. A bit about us…• Strategic content specialists – Online video – Sponsored editorial – Advertorials – Social media campaigns – Television programmes and more…• Editorial pedigree – Over 20 years’ experience in national newspapers/magazines and television – We’ve made over 50 hours television, sold in 117 territories around the world – Also created ad’ campaigns for some of world’s biggest brands
  3. 3. Who we’ve worked with...
  4. 4. THE CHALLENGE
  5. 5. OUR CHALLENGE• Raise awareness of MSC Cruises with younger travellers, by engaging opinion formers/bloggers in key territories across Europe• Create a relationship between MSC and the bloggers, which can be built upon for the future• Promote the launch of the ship MSC Splendida – and MSC Divina
  6. 6. OUR SOLUTION
  7. 7. OUR SOLUTION• A unique VIP cruise aboard MSC Splendida for key international bloggers;• Each blogger given their own camera crew and the opportunity to create their own films• Each film brought the MSC experience to life – taking audiences behind the scenes and challenging people’s perceptions about cruising
  8. 8. THE RESULTS• Nearly 3 million interactions on Twitter, in just 3 months• Videos got almost 19,000 views/618 hours of viewing on YouTube – in just 3 weeks• One video alone got 10,000 views• Suite of 18 videos created for MSC future use;

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