"Luxury Hostels of Europe-Rebranding the image of hostels" Kash Bhattacharya
VideoMy interview about Luxury Hostels for GermanTV station RTL2http://www.youtube.com/watch?v=lLeKEUqokuQ
Why?1) 29th April, 2011.2) I suffer from Parcopresis3) Last date: ‘I am a hotel kind of girl.When I was 20 and had no money, I used to go to hostels4) Need to rebrand the image of hostelling within the industry.5) My readership is not in this room
To move away from the stereotypical boring image of hostels
To something more cool & stylish POETS HOSTEL Lisbon
MY BIG IDEA Create a guide to Luxury Hostels of EuropeInitial definitionA hostel that combines the luxury of a privateroom in a hotel with the friendly, social vibe of ahostel.‘Not just a bed, an experience’
MY BIG IDEAVisit 50 Hostels, 43 cities in 6months.5 key sponsors-easyJet, TravelzooUK, Busabout, TravellersPoint &InterrailHostels pay a fee to be involved.3 key elements1. Real-time blogging2. Blog posts3. Wrapping up blog posts into afree e-book: No guidebook on themarket or blog.
Coverage in Glamour , Cosmopolitan & Conde NastTravellerQue! Spain biggest free newspaper & interviewedon German National TV.
ImpactVisited 31 hostels, 27 cities and handed out10000 postcards#Luxuryhostels has received 12 millionimpressions so far.In April 2013, Travelzoo UK will send a copy ofthe e-book to their 2.2 million subscribers
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