Intrepid and perennial plate


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Intrepid and perennial plate

  1. 1. Delicious DiscoveriesIntrepid Travel & Perennial Plate
  2. 2. Why we partnered with Perennial Plate• Delicious Discoveries campaign, February 2012• Aim - reach new audiences through media• Brand fit: sustainable, adventurous food in engaging style• Audience: 60% females aged 24 – 44• Reach: 20,000 views per webisode,• Influence: Daniel a regular on Huffington Post• Quality: inspiring content• Press trip + production costs• Total cost approx. £4k
  3. 3. What we achievedObjectives• Third party endorsement from non-travel media• High quality content we could use on new website• 20,000 video viewsResults• Over 300,000 video views• Media coverage including Huffington Post & New York Times• Vimeo front page, staff pick, nominated for a Vimeo Award• Social media engagement
  4. 4. A long-term partnership is born…• Real Food World Tour• Six trips, 12 countries, 18 months• Rich content: videos, raw footage, images, recipes, trip reports• Social media, PR and marketing activity• Discounts for their visitors• Targets: video views, website traffic, sales generation, lead generation, social media engagement, media coverage• Cost to Intrepid: approx. £4k per video, including travel, production, marketing & promotion