Microfunding for Tourism: Inspirational story!

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The story of how the Kailali Chamber of Commerce and Industry raised money to promote tourism in the Far West of Nepal.

Presentation made at ITB Berlin 2011 as part of inspirational stories from Destinations during the Responsible Tourism Networking Event.

on Facebook - http://www.facebook.com/farwestnepal

read also on http://socialtours.blogspot.com

Published in: Travel, Business, Technology
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Microfunding for Tourism: Inspirational story!

  1. 1. Microfunding for Tourism Destination Development<br />Inspiration fromKailali Chamber ofCommerce and Industry<br />Nepal<br />
  2. 2. FAR WEST NEPAL<br />Ravaged by the Maoist Movement<br />Remote<br />Deprived of Attention<br />Unexplored!<br />
  3. 3. 2008<br />Started a microfunding program, raising funds from all its members<br />
  4. 4. The Scheme<br />MISSION ONE PAISA<br />Start – 25p from the sale of one notebook<br />In few months gave 10,000 Rs.<br />
  5. 5. Viral Effect<br />MISSION ONE PAISA<br />Hotels – 50 Rs. / Booking<br />Doctors – 50p / prescription<br />Hospital Workers – Rs. 10 / month<br />Transport companies<br />Rice Mills<br />Flour Mills<br />Public private donations<br />
  6. 6. Tourism Fund<br />MISSION ONE PAISA<br />1,000,000 Rs.<br />+<br />Corporate tax<br />+<br />Consumer Fairs<br />=<br />4,000,000 Rs<br />
  7. 7. Destination Marketing<br />MISSION ONE PAISA<br />Posters – 26<br />Different Post cards<br />Coffee table books – 3<br />Exhibitions in Kathmandu<br />Rallying NRNs abroad<br />Students using Regional Post cards to make the districts known<br />Posters on outbound busses<br />
  8. 8.
  9. 9.
  10. 10. MISSION ONE PAISA<br />
  11. 11. Another Campaign<br />AIRPORT<br />IMPROVEMENT<br />Rickshaw Pullers<br />Individual donors<br />Public<br />Small shop owners<br />From Rs. 5 to Rs. 55,000<br />=<br />6,100,000 Rs.<br />
  12. 12. AIRPORT<br />IMPROVEMENT<br />Second longest runaway in Nepal<br />Applying for International status<br />
  13. 13. AWARDED<br />Best Chamber<br />In<br />Nepal!<br />
  14. 14. What Next?<br />Developing Tour Operators<br />Developing Tourism Products<br />Working on Marketing & Branding<br />Creating a Destination Management System<br />Bringing all Chambers together into a Tourism Task Force<br />
  15. 15. What can you do?<br />Applaud this effort by the people of Kailali<br />Spread the news – blogs, tweets, facebook, articles<br />If possible, visit Far West Nepal!<br />
  16. 16. www.facebook.com/farwestnepal<br />
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  22. 22.
  23. 23. Namaste! Thank you!<br />

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