Managing Your Online Social Reputation


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For corporations, online reputations are steadily becoming absolutely critical, as they will soon dictate how much you can sell, the level of employee you can recruit, and will even impact your ability to attract investors.

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Managing Your Online Social Reputation

  1. 1. Image : yourOnline Social Reputation
  2. 2. “It takes many good deeds to build a good reputation, andonly one bad one to lose it.”- Benjamin
  3. 3. For the first time in the history of communications,1.7 billion people have the ability toaccess information and communicate with each other for free; that access
  4. 4. From simply expanding the reach of your organization to promoting yourpersonal expertise in a field, Social Technology is a vital tool, which ifmanaged properly, can enhance your personal and your organization’sonline reputation and latent potential like never before- literally with thepush of a few buttons!
  5. 5. For corporations, online reputations aresteadily becoming absolutely critical, asthey will soon dictate how much you cansell, the level of employee you can recruit,and will even impact your ability to
  6. 6. Pampers, a Proctor and Gamble subsidiary, garnerednational media attention in April 2010, when mother andcustomer, Rosana Shah tried to complain about a diaperrash caused by Pamper’s new “Dry Max” technology intwo of their diaper lines. When Shah felt that Pampersdid not take her complaint seriously, she took her storyto
  7. 7. In a matter of weeks her anti-Pampers site had close to 10,000 members, leading theConsumer Product Safety Commission to launch an investigation, and causing abacklash among costumers nation-wide, even globally, in some
  8. 8. The bottom line is that the poor management of Pampers’ online reputation meant theloss of customers and money as they tried to compensate angry moms from aroundthe world, and as their stock
  9. 9. Managing Your Social ReputationLike no advertising tool has ever done, positive comments and feedback by onlineconsumers can launch nobodies into celebrity-dom, and can grow your organization’sinfluence and value in a matter of weeks!The negatives, however, are just as powerful. Your company’s reputation canbe sullied in a New York minute by angry (unfairly or not) consumers out fortheir money’s
  10. 10. You must learn to Listen, Engage, and Measure.
  11. 11. ListenDevelop a Listening Process. This must include multiple methods for listening to whatpeople might be saying about you online. For a person promoting his or her reputationor brand, listening programs should include the use of multiple tools and alerts such, alerts, Google alerts, and Yotify (promoted as Googlealerts on “steroids”)
  12. 12. EngageYou must establish an Engagement Policy, which defines how you will respond to thepositive and negative things said about you and your brand. You must determine whowill respond, when they will respond, and how they will respond. This is critical becauseyou want to minimize negative mentions or get people to retract them because youreached out. And, you want to see positive mentions as possible connections and salesopportunities.www.fpov.comThe most profound tool for establishing an engagement policy is to actually engage! Bepresent within the community of your fans and consumers by posting on their sites,interacting on microblogs and your website, and by developing an open-dialogue. Thistype of community building will do a lot towards keeping a positive online reputation.
  13. 13. MeasureYou must implement a Measurement System that gauges how much people are talkingabout you and whether the sentiment is positive or negative. Your MeasurementSystem Strategy needs to tell you how many times you were mentioned a month, whatthe sentiment ratio was positive to negative, and your effectiveness in customerservice (getting people to delete negative mentions or ratings).www.fpov.comFortunately, for corporations, tools like and can be utilizedto create a sort of standardized scoring system – much like a credit score- and candenote the online relevancy of an organization.
  14. 14. Moreover, as an organization, if you do not learn how to manage your online presence,it will be disastrous. You will sell less, you will be unable to recruit players, and youwill turn off potential investors. Simply by creating a powerful and positive onlinereputation, you will not only develop new sales opportunities, but also maintain apresence in the business community that is long-lasting, fiscally-sound, and powerful.
  15. 15. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look 359-3910info@fpov.comvision you can use