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31 Predictions for the Next 20 Years of Events (2014)

This was originally delivered in a keynote to the Florida Festival and Events Association on August 15, 2014.

31 Predictions for the Next 20 Years of Events (2014)

  1. Into the Time Capsule 31 Predictions for the Next 20 Years of Events 2014 @danberger
  2. I am an event goer. I am an event planner. I am an event believer.
  3. Businesses spend 1% of their revenue on events and meetings. Meetings and events account for $565 B global spend. Hotel revenue from meetings and events is $103 B. “A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013
  4. August 2014 @danberger #techsytalk Futurist (n) a person who studies the future and makes predictions about it based on current trends.
  5. August 2014 @danberger #techsytalk 31 Predictions for the Next 20 Years
  6. August 2014 @danberger #techsytalk The Discipline of Event Planning
  7. Special Events Magazine "Lifting the Curtain on Live Events," Think with Google, 2014 Brookings Institute There will be more events. 25% of Corporate Planners expect events in 2015. Live Nation Concert Revenue was up 29% in Q1 of 2014. Google search for sport tickets up 32% from 2 years ago. Oh, and the middle class will grow from 2B to 5B by 2030.
  8. The number of event planners will continue to rise significantly.
  9. Event planners will be more strategic than ever.
  10. Event planning will be a more respected and common field.
  11. “Meeting design” and “meeting consolidation” will be commonplace terms.
  12. August 2014 @danberger #techsytalk Event Marketing
  13. Events will be a part of a full- 365 marketing plan.
  14. Sponsorships will be integrated into the experience.
  15. “Internet Trends 2014” by KPCB True ROI will be achievable.
  16. August 2014 @danberger #techsytalk Event Technology
  17. Event planning as we know it will be automated.
  18. Virtual audiences will be a basic component of events. 1990s 2010s
  19. Event planning software will be free and integrated.
  20. Custom event apps will no longer exists.
  21. Group business will be booked mostly online.
  22. August 2014 @danberger #techsytalk Event Logistics
  23. Event space will be more commoditized than ever.
  24. Everything you will need will be available on-demand.
  25. Event security will face some of its biggest challenges.
  26. Events will mostly be indoors or under covered structures.
  27. August 2014 @danberger #techsytalk Event Business Model
  28. There will be a subscription model for events.
  29. There will be no cash at events.
  30. Events will be crowdfunded.
  31. Illegal events will be more difficult to control.
  32. Free events will be expected by consumers.
  33. August 2014 @danberger #techsytalk Event Content
  34. Education will be the key component at meetings.
  35. Content will be crowdsourced.
  36. Events will be an artist’s dominant source of income.
  37. August 2014 @danberger #techsytalk Event Attendees
  38. Events will be smaller and more intimate.
  39. Discovery will be seamless and perfect.
  40. People will pay more money to experience not attend.
  41. Fans will replace audiences.
  42. Source: eMarketer, April 2014 Face-to-face interactions will be even more coveted.
  43. Events will be more important than ever.
  44. Into the Time Capsule 30 Predictions for the Next 20 Years of Events 2014 @danberger

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