Pick a topic that’s uniquely you Focus in on an area of expertise What is your passion? Where do you want to go in life? What is your experience?
How broad – or narrow – to go? Too broad: real estate Narrow: real estate agency in Hampton Roads that love dogs at work Just right: real estate companies that focus on relocations
If you’re building a personal blog to build a reputation: Ideal topic is broad enough to be interesting But focused enough so you’re the best at something E.g. Chocolate connoisseur E.g. Real estate agent who specializes in historic homes
Stand for something real Don’t forget it’s easy to start But: Hard to maintain
RESPECT Give your audience respect Respect their time (be concise) Respect their intelligence (discuss what’s important to them) Respect their views (engage them in dialogue) Respect them by going above and beyond: Giveaways, offers, specials
Build real relationships Links, blog rolls, link posts Actively participate on other blogs Do other bloggers favors Share opportunities
Make It Easy to Spread the Word 2 options: Spread the word yourself Have your fans spread the word for you RSS Email newsletter Distribution through bookmarking sites
How to I drive traffic to my blog? Guest blog Build your social network presence Participate on other social websites
Be patient Overnight success is rare Community takes a long time to build Create a ‘shared passion’ Community isn’t something you do, it something that happens
Blog because you WANT to
More = more Create a blog schedule Blog in advance Consecutive days builds traction
Content: Variety – mix feature length and short Mix timely with timeless Mix text with video Mix positive with negative Mix personal with professional Don’t over think it
Think Like a News Editor Be Newsworthy Timing (people don’t want ‘old news’) Significance How many people does the story affect? Proximity The closer to the story, the more interested people will be Not just geography Relatability Prominence When/if possible, write about well known personalities Human Interest Appeal to emotion Personal stories Profiles
News You Can Use How to’s Lists
Imagery: Include images in EVERY post http://www.flickr.com/creativecommons http://shutterstock.com Video
Utility: Don’t ramble – be helpful Provide value Create tools “How to’s” Top tips
Gravity: Build an anchor Create a ‘series’ you write routinely
Humanize: Tell stories Be yourself Be real and authentic
Community Facilitate a conversation Ask questions Ask for feedback Connect Ask for help
Virality Become a GREAT headline writer 120 characters or less Challenge wisdom Numbers/lists Unexpected, action words Keywords
SEO Remember your keywords Pick good terms and incorporate them in URLs, headlines and sub-headlines
Reputation and Extensibility For every hour you spend on your own blog, spend 3 reading and commenting on other blogs Being first helps Repackage your work: ebooks, newsletters
Where New Media Marketing Meets Tradition
The Tools You Need to Succeed
Wave Marketing: Proprietary and Confidential
77% of Internet users
Part-Timers, Pros, and Self-Employed Bloggers
are blogging more than ever, while Hobbyists
are blogging somewhat less.
15% of Bloggers spend 10 or more hours each
1:5 Bloggers report updating on a daily basis.
The most common rate of updating is 2-3
times per week.
70% of all respondents say that personal
satisfaction is a way they measure the success
of their blog.
61% say they blog in order to supplement their
53% of professional Bloggers are interested in
attracting new clients from blogging.
57% say that their future plans include
blogging even more (including 74% of 18-24