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Why blog, how to get started, how to succeed in blogging,

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  • Pick a topic that’s uniquely you
    Focus in on an area of expertise
    What is your passion?
    Where do you want to go in life?
    What is your experience?
  • How broad – or narrow – to go?
    Too broad: real estate
    Narrow: real estate agency in Hampton Roads that love dogs at work
    Just right: real estate companies that focus on relocations

    If you’re building a personal blog to build a reputation:
    Ideal topic is broad enough to be interesting
    But focused enough so you’re the best at something
    E.g. Chocolate connoisseur
    E.g. Real estate agent who specializes in historic homes
  • Stand for something real
    Don’t forget it’s easy to start
    But: Hard to maintain

    Give your audience respect
    Respect their time (be concise)
    Respect their intelligence (discuss what’s important to them)
    Respect their views (engage them in dialogue)
    Respect them by going above and beyond:
    Giveaways, offers, specials
  • Build real relationships
    Links, blog rolls, link posts
    Actively participate on other blogs
    Do other bloggers favors
    Share opportunities

  • Make It Easy to Spread the Word
    2 options:
    Spread the word yourself
    Have your fans spread the word for you
    Email newsletter
    Distribution through bookmarking sites
  • How to I drive traffic to my blog?
    Guest blog
    Build your social network presence
    Participate on other social websites
  • Be patient
    Overnight success is rare
    Community takes a long time to build
    Create a ‘shared passion’
    Community isn’t something you do, it something that happens

  • Blog because you WANT to
  • More = more
    Create a blog schedule
    Blog in advance
    Consecutive days builds traction
  • Content:
    Variety – mix feature length and short
    Mix timely with timeless
    Mix text with video
    Mix positive with negative
    Mix personal with professional
    Don’t over think it

  • Think Like a News Editor
    Be Newsworthy
    Timing (people don’t want ‘old news’)
    How many people does the story affect?
    The closer to the story, the more interested people will be
    Not just geography
    When/if possible, write about well known personalities
    Human Interest
    Appeal to emotion
    Personal stories
  • News You Can Use
    How to’s
  • Imagery:
    Include images in EVERY post

  • Utility:
    Don’t ramble – be helpful
    Provide value
    Create tools
    “How to’s”
    Top tips
  • Gravity:
    Build an anchor
    Create a ‘series’ you write routinely

  • Humanize:
    Tell stories
    Be yourself
    Be real and authentic
  • Community
    Facilitate a conversation
    Ask questions
    Ask for feedback
    Ask for help
  • Virality
    Become a GREAT headline writer
    120 characters or less
    Challenge wisdom
    Unexpected, action words
  • SEO
    Remember your keywords
    Pick good terms and incorporate them in URLs, headlines and sub-headlines
  • Reputation and Extensibility
    For every hour you spend on your own blog, spend 3 reading and commenting on other blogs
    Being first helps
    Repackage your work: ebooks, newsletters
  • Blogging

    1. 1. Where New Media Marketing Meets Tradition Blogging The Tools You Need to Succeed Wave Marketing: Proprietary and Confidential
    2. 2. There are over 200 MILLION blogs in existence
    3. 3. 77% of Internet users read blogs* *Universal McCann
    4. 4.  Part-Timers, Pros, and Self-Employed Bloggers are blogging more than ever, while Hobbyists are blogging somewhat less.  15% of Bloggers spend 10 or more hours each week blogging.  1:5 Bloggers report updating on a daily basis.  The most common rate of updating is 2-3 times per week.
    5. 5.  70% of all respondents say that personal satisfaction is a way they measure the success of their blog.  61% say they blog in order to supplement their income.  53% of professional Bloggers are interested in attracting new clients from blogging.  57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
    6. 6. Getting Started
    7. 7. R-E-S-P-E-C-T
    8. 8. Sharing
    9. 9. Maintenance
    10. 10. News You Can Use
    11. 11. Steps to Blogging Pick a topic Build Relation- ships Share Drive Traffic Be patient
    12. 12. THANK YOU! CONNECT WITH ME ONLINE Wave Marketing: Proprietary and Confidential