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By Christina “CK” Kerley: www.CKB2B.com©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
“We are in the                                                                     early innings of a               massiv...
Over Half The Planet                          5 BILLION                                                  Is Mobile        ...
More Mobile Devices     Than All 3… COMBINED©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
As Compared To Mobile’s 5 BILLION Subscriptions?                    106.5                                700        1.7   ...
Even Barbie                                                                   Has An                                      ...
The Media             1                 Always ON.               That Is Always…                                          ...
7                                                          TRILLION                                                       ...
50 Billion            Mobile Connections by 2020                                      Across M2M and M2P Connections©2011 ...
With all                their             processing            power… our            phones are              now our     ...
And with            voice-enabled             technology,             they’ll also             become our               Pe...
And soon they’ll be                                         our wallets, too.©2011 Christina “CK” Kerley/CKB2B All Rights ...
But while these devices                     are innovative,                     they’re not the story…©2011 Christina “CK”...
Far From Just A “New Media”                           Mobile Is IGNITING ...      A REVOLUTION      New Expectations | New...
How                                                         Mobile                                                        ...
We Now Spend MORE               THAN HALF Our DaySource here.               Consuming Media                          ©2011...
We Inhabit                                                         2 Worlds!                                              ...
We’re                                                        Impatient!                                                   ...
We Expect                                               Every Room                                                        ...
We Are                                                             Manic                                                  ...
MORE!                                                            More Media Use                                           ...
HowMarketing  Must Change(pay attention!)       ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
“This new, huge tech   market will transform   almost every   industry.”   Dennis Woodside, Sr. VP of the Americas©2011 Ch...
Whether B2C or B2B,                                          connect with them                     On the media they use… ...
A                                                         Mobile                                                        Au...
Smartphones             Make              For             MUCH            Smarter           Customers©2011 Christina “CK” ...
Combines the best experience and the best deals –     whether online, in-store, or online in-the-store…©2011 Christina “CK...
Critical Success                                                           Factors =                                      ...
Make                                                          Mobile                                                      ...
Deepen the experience they           have with your brands                                Cheese now talks to us…©2011 Chr...
Right message.              Right medium.                       Right Time.                              Right            ...
Every physical space becomes                               a mobile opportunity©2011 Christina “CK” Kerley/CKB2B All Right...
The New Frontier In Fundraising©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
Produce so                                                        much value                                              ...
Turn                                                        Commodities                                                   ...
It’s not pushing messages, it’s                   providing valuable content©2011 Christina “CK” Kerley/CKB2B All Rights R...
Reality                                                         Becomes                                                   ...
Target your message                               to users’ MOBILE needs©2011 Christina “CK” Kerley/CKB2B All Rights Reser...
Support                    The                  Entire                Purchasing                 Lifecycle©2011 Christina ...
Now,                                                        It’s                                                        Yo...
What Part Will Your Brand Play?           MOBILE REVOLUTION©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
A                                                         Mobile                                                        Au...
Thank You!  Thank You!  For Mobile Content,Videos and More, Go To:  www.CKB2B.com
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Ck mobile revolution and today's businesses 10.16.11

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Christina "CK" Kerley'
Mobile Revolution & Today's Business

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Ck mobile revolution and today's businesses 10.16.11

  1. 1. By Christina “CK” Kerley: www.CKB2B.com©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  2. 2. “We are in the early innings of a massive phenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  3. 3. Over Half The Planet 5 BILLION Is Mobile 5.3 Billion Mobile Subscriptions Worldwide Source: ITU Data©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  4. 4. More Mobile Devices Than All 3… COMBINED©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  5. 5. As Compared To Mobile’s 5 BILLION Subscriptions? 106.5 700 1.7 Million Million Billion Viewers Users Netizens 2%©2011 Christina “CK” Kerley/CKB2B All Rights Reserved 14% 34%
  6. 6. Even Barbie Has An iPhone Now. … Does She Text Ken?©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Reserved©2011 Christina “CK” Kerley/CKB2B All Rights
  7. 7. The Media 1 Always ON. That Is Always… Always WITH customers. Always CONNECTED to the Internet. Always ALERTS us to breaking information and priorities.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  8. 8. 7 TRILLION TEXTS Worldwide in 2011 (193,430 texts per second)©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  9. 9. 50 Billion Mobile Connections by 2020 Across M2M and M2P Connections©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  10. 10. With all their processing power… our phones are now our “personal computers”©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  11. 11. And with voice-enabled technology, they’ll also become our Personal Digital Assistants.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  12. 12. And soon they’ll be our wallets, too.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  13. 13. But while these devices are innovative, they’re not the story…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  14. 14. Far From Just A “New Media” Mobile Is IGNITING ... A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  15. 15. How Mobile Changes US (psst: this includes your customers!)©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  16. 16. We Now Spend MORE THAN HALF Our DaySource here. Consuming Media ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  17. 17. We Inhabit 2 Worlds! We Simultaneously Live (and Work) In 2 Worlds At All Times©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  18. 18. We’re Impatient! You Make It Or Break It In 2 Seconds©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  19. 19. We Expect Every Room Is A TVMedia To RoomMove WithOur EveryMove!©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  20. 20. We Are Manic Multi- Taskers! Multi-Tasking, Multiple Convos, Multiple Devices, Multiple Channels©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  21. 21. MORE! More Media Use More Demanding More Impatient More Control More Connected More Freedom More Tools … REVOLUTION, Anyone?©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  22. 22. HowMarketing Must Change(pay attention!) ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  23. 23. “This new, huge tech market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  24. 24. Whether B2C or B2B, connect with them On the media they use… the MOST©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  25. 25. A Mobile Augmented Reality Mobile Web SitesWealth QR/2D Barcodes SMS Alerts & TextOf New Campaigns Location- Video & BasedTools Audio Services Mobile= Mobile Social Search/SEO Media Near-Field ProximityNEW Communication Marketing (NFC) MobileStrategies Mobile Apps, Advertising Utilities & Extensions©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  26. 26. Smartphones Make For MUCH Smarter Customers©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  27. 27. Combines the best experience and the best deals – whether online, in-store, or online in-the-store…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  28. 28. Critical Success Factors = Better. Faster. Easier.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  29. 29. Make Mobile Essential To Their Experience©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  30. 30. Deepen the experience they have with your brands Cheese now talks to us…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  31. 31. Right message. Right medium. Right Time. Right Location.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  32. 32. Every physical space becomes a mobile opportunity©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  33. 33. The New Frontier In Fundraising©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  34. 34. Produce so much value (and utility) that your brand is always with them.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  35. 35. Turn Commodities Into Creative Content©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  36. 36. It’s not pushing messages, it’s providing valuable content©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  37. 37. Reality Becomes Your New Branding Opportunity©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  38. 38. Target your message to users’ MOBILE needs©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  39. 39. Support The Entire Purchasing Lifecycle©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  40. 40. Now, It’s Your Turn…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  41. 41. What Part Will Your Brand Play? MOBILE REVOLUTION©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  42. 42. A Mobile Augmented Reality Mobile Web SitesWealth QR/2D Barcodes SMS Alerts & TextOf New Campaigns Location- Video & BasedTools Audio Services Mobile= Mobile Social Search/SEO Media Near-Field ProximityNEW Communication Marketing (NFC) MobileStrategies Mobile Apps, Advertising Utilities & Extensions©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  43. 43. Thank You! Thank You! For Mobile Content,Videos and More, Go To: www.CKB2B.com

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