Monster TV - Youtube Gadget by Runtime Solutions

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Monster TV - Youtube Gadget by Runtime Solutions

  1. 1. MonsterTVYoutube GadgetAGENCYRuntime Solutions
  2. 2. Structure Brand InteractivityObjective Target The OutcomeAudience Effectiveness in use of the technology 2
  3. 3. PresentingMonster TVas India’s 1stCareer channel onYoutube forJobseekers. 3
  4. 4. Brand Objective• To create a Youtube Gadget which helps brands create more engaging experiences for users within a Youtube Channel interface.• Position Monster TV as India’s 1st career channel on Youtube for Jobseekers.• Reinforce Monster.com’s proposition of ‘Find Better’ 4
  5. 5. Target AudienceAge: 18 and 45Geography: IndiaGender: AllPsychograph: Internet savvy, heavy consumptionof video content on YouTube and other videosharing sites, social media savvy 5
  6. 6. Digital Advertising Meets Brand Objective 6
  7. 7. Job-related The Idea guidance for Job seekers Single ChannelGeneratemoreconnectionsfor employers 7
  8. 8. StructureSTEP 1 Choose your Monster buddy! Customized Youtube Gadget which would play different Buddy Videos across different verticals like Engineering, Fashion, Architecture, IT 8
  9. 9. Investment Banker 9
  10. 10. Civil Engineer 10
  11. 11. Software Engineer 11
  12. 12. College Student 12
  13. 13. Musician 13
  14. 14. Healer at International Spa 14
  15. 15. Fashion Designer 15
  16. 16. Travel Photographer 16
  17. 17. STEP 2 : Users can Watch the Buddy Tips Buddy videos give users details on various useful & quality videos available on the platform which Job Seekers can benefit from, for a more informed job hunt. 17
  18. 18. DesignCustomized Wallpaper Designs created for each of theBuddy Videos within the Youtube Gadget 18
  19. 19. Interactivity Users CHOOSE any of the 6 different Monster Services and Experience Monster TV within the Single Youtube Career Channel Gadget. 19
  20. 20. Effectively using technology The Gadget also offers more links and connects the users/job seekers to the relevant information and provides tips and guidance. It also provides 24/7 learning. 20
  21. 21. Monster Anytime anywhere Users can explore available Monster Apps for Mobile Phone Users. 21
  22. 22. Interactive eCard Application ‘Send Monster Luck to Friends’ e-card application. 22
  23. 23. Sending an eCard Allows users to Write a Personalized Message and Send Goodluck Card to their Friends. This is the preview of the eCard 23
  24. 24. Receiving the eCard Receiver views the eCard in the mailbox before an interview! Everything within the Single Gadget! 24
  25. 25. Rich Media Banner Promotions on Youtube Masthead 25
  26. 26. The Outcome More than 300,000 video views on the channel More than 1,900 subscribers 26
  27. 27. Monster TV byMonster is your veryown career channel.Find Better,with Monster TVon
  28. 28. THANK YOUFor more details visit www.runtime-solutions.com

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