Social Publishing with Social Report

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Social Report is a powerful social reporting platform. Turn your social messaging into an effective marketing tool. Drive engagement. Understand Return on Investment. Improve results.

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Social Publishing with Social Report

  1. 1. SOCIAL PUBLISHING TURN EVERY SOCIAL MESSAGE INTO AN EFFECTIVE MARKETING CAMPAIGN.
  2. 2. How are you publishing today? • Manual posting to social networks? • Takes a lot of time • No aggregated tracking • No overall engagement reporting • Publishing using social media management tools? • Limited number of available networks. • No overall engagement reporting • No conversion tracking
  3. 3. Must have publishing features • Large number of supported networks. • Simple tool that allows quick setup of publication. • Ability to schedule in advance • Demographic targeting • Productivity features such as bulk upload • Content syndication via RSS feed. • Integration capabilities
  4. 4. How does Social Report Publishing work? • Design your publication (shorten links, include images) • Select which social accounts you want to publish to. • Define schedule (one time, recurring, etc.). • Define targeting (country, language, age) • Define conversion metrics • Done! Social Report will now take care of the rest: • Publish according your requirements • Track your publication performance • Prepare and deliver reports • Notify you of publications and activity.
  5. 5. Which networks can Social Report publish to? • Blogger • Facebook – accounts, pages, groups • Foursquare venue pages • Google+ Pages • LinkedIn – personal profiles, company pages and groups. • MySpace • Twitter • Tumblr • WordPress • XING • YouTube
  6. 6. Must have social reporting features • Response to your publication • Clicks • Shares • Comments • Reach • Conversions – did your publication result in any tangible business benefit (i.e. sale, new customer acquisition). • Comparison analysis – which networks or accounts are doing better then others. Where should you be investing. • Notifications and alerts
  7. 7. Publishing Methods • Design your publication right from Social Report • Upload a spreadsheet with all publications pre-designed. • Connect to an RSS feed to have content auto publish to your accounts. • API – integrate social publishing right into your tool by using our REST API
  8. 8. Response to your Publication • Clicks – how many users saw the post and reacted by • • • • • clicking. Shares – how many users saw shared your publication. Comments – how many users responded by leaving a comment. Reach – how many users was your publication able to reach. Geo – where in the world are people that responded to your publication. Comparison – which accounts that you published to offered the most response.
  9. 9. Conversions and ROI • Install a conversion script we provide. • Define key parameters: • Cost of publication • Cost of conversion • Value of conversion • Publish using Social Report • Track conversions in relation to individual publication • Compare conversions by accounts • Understand where the world conversions are coming from.
  10. 10. How to get started • Sign up for a Social Report account • Pick the right package. • Add social accounts • Start publishing!
  11. 11. Have questions? • Visit us at http://www.socialreport.com • Call us +1-855-800-6825 • Skype: socialreport • Email: info@socialreport.com

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