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www.PharmacyOwners.com<br />
Mat Silverstein Chief Research and Development Officer•Pharmacy Development Services •Twitter: @matsilverstein<br />
www.ncpamarketing.com<br />
Industry Message Board<br />
www.MyDoseAlert.com<br />
Samantha TimmermannManager, Marketing and Social Media• Pharmacy Development Services •Twitter: @sjtimmermann<br />
Direct Mail Campaigns<br />
Social Media Strategies<br />
Pharmacy Customer Survey Campaigns<br />
www.pharmacyowners.com/shop-local<br />
Integrating Social Media<br />
Continuous Customer Engagement.<br />
Before we start, a little…<br />
Wednesdays @ 3pm ET<br />
• Replay Links• Homework• Tutorials<br />
Questions, Comments, Feedback<br />www.linkedin.com<br />
SocialMedia Strategy: The What before the How<br />
Ref:Did You Know? http://vimeo.com/11551721<br />
was for College Students<br />
Ref:Did You Know? http://vimeo.com/11551721<br />
Ref:Did You Know? http://vimeo.com/11551721<br />
Ref:Did You Know? http://vimeo.com/11551721<br />
Ref:Did You Know? http://vimeo.com/11551721<br />
Over 60 Million Facebook Status Updates Happen Daily. <br />Ref:Did You Know? http://vimeo.com/11551721<br />
Online and Offline. <br />
Marketing.<br />
Ref:Did You Know? http://vimeo.com/11551721<br />
Eight Step Plan to <br />Kick-Starting Your Pharmacy’s Social Media Plan<br />
Who “Owns” Social Media?<br />
Determine Your Goals and Objectives.<br />
Example Goals & Objectives<br />Do you want to…..<br />Increase referrals to your pharmacy?<br />Extend the pharmacy exper...
Research, Research, Research. <br />
Developing a list of preferred social media sites<br />
Things To Research <br />Pharmacy Name<br />Competitors<br />Target Keywords<br />Diabetic Supplies + Breese, IL <br />BHR...
Create a Digital Rolodex of Contacts and Content.<br />
www.PharmacyOwners.com/Blog<br />
www.PharmacyTechonology.blogspot.com<br />
Other Similar Businesses<br />
What Does Your Pharmacy Story Look Like? <br />
Diabetes Education Class<br />
Re-Design Your Delivery Vehicle? <br />
Have a Company Milestone?<br />
Send a Monthly Newsletter?<br />
Start a Free Vitamin Program?<br />
Develop an Online Marketing Persona. <br />
Conversational. <br />
Pharmacy Activist.<br />
Local Enthusiasts. <br />
Who is Your Target Market?<br />
Who is Your Target Market?<br />Geriatric Patients? <br />Growing Families?<br />Diabetic Patients?<br />
Measurement and Success Metrics.<br />
If you can TRACK it, you can MEASURE it, if you can measure it, you can MANAGE it, and if you can manage it, you can IMPRO...
Improve Brand Presence Across the Social Channels.<br />
Increase positive sentiment about your brand.<br />
Develop Relationships for Future Partnership Opportunities. <br />
Execution.<br />
Pharmacy Social Media Crash Course Replays, Homework, Tutorials, Networking<br />www.pharmacyowners.com/social-media<br />
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Pharmacy Social Media Crash Course: How to Create a Social Media Plan for Your Independent Pharmacy

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Why Before How: Creating a Social Media Strategy for Your Community Pharmacy

You're about to dive into the exciting world of social media, and before we roll up our sleeves, we will take a look at the sea change that's causing customers across the country to engage with businesses via social media, and WHY social media is more important for a local business than ever before. From this point, we can start to craft your pharmacy's social media strategy to align beautifully with your marketing needs.

The on-demand webinar, tutorials, templates, etc. for this presentation can be found at: http://www.pharmacyowners.com/training/social-media-crash-course/social-media-strategy-for-community-pharmacy/

Published in: Business, Technology

Pharmacy Social Media Crash Course: How to Create a Social Media Plan for Your Independent Pharmacy

  1. 1.
  2. 2. www.PharmacyOwners.com<br />
  3. 3. Mat Silverstein Chief Research and Development Officer•Pharmacy Development Services •Twitter: @matsilverstein<br />
  4. 4. www.ncpamarketing.com<br />
  5. 5. Industry Message Board<br />
  6. 6. www.MyDoseAlert.com<br />
  7. 7. Samantha TimmermannManager, Marketing and Social Media• Pharmacy Development Services •Twitter: @sjtimmermann<br />
  8. 8. Direct Mail Campaigns<br />
  9. 9. Social Media Strategies<br />
  10. 10. Pharmacy Customer Survey Campaigns<br />
  11. 11. www.pharmacyowners.com/shop-local<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Integrating Social Media<br />
  17. 17.
  18. 18.
  19. 19. Continuous Customer Engagement.<br />
  20. 20.
  21. 21.
  22. 22. Before we start, a little…<br />
  23. 23. Wednesdays @ 3pm ET<br />
  24. 24. • Replay Links• Homework• Tutorials<br />
  25. 25. Questions, Comments, Feedback<br />www.linkedin.com<br />
  26. 26.
  27. 27. SocialMedia Strategy: The What before the How<br />
  28. 28. Ref:Did You Know? http://vimeo.com/11551721<br />
  29. 29. was for College Students<br />
  30. 30. Ref:Did You Know? http://vimeo.com/11551721<br />
  31. 31. Ref:Did You Know? http://vimeo.com/11551721<br />
  32. 32. Ref:Did You Know? http://vimeo.com/11551721<br />
  33. 33. Ref:Did You Know? http://vimeo.com/11551721<br />
  34. 34. Over 60 Million Facebook Status Updates Happen Daily. <br />Ref:Did You Know? http://vimeo.com/11551721<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38. Online and Offline. <br />
  39. 39. Marketing.<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Ref:Did You Know? http://vimeo.com/11551721<br />
  47. 47.
  48. 48. Eight Step Plan to <br />Kick-Starting Your Pharmacy’s Social Media Plan<br />
  49. 49. Who “Owns” Social Media?<br />
  50. 50.
  51. 51. Determine Your Goals and Objectives.<br />
  52. 52. Example Goals & Objectives<br />Do you want to…..<br />Increase referrals to your pharmacy?<br />Extend the pharmacy experience? <br />Inform your current customers about upcoming events in the pharmacy?<br />Become the health resource in the community?<br />
  53. 53. Research, Research, Research. <br />
  54. 54. Developing a list of preferred social media sites<br />
  55. 55.
  56. 56. Things To Research <br />Pharmacy Name<br />Competitors<br />Target Keywords<br />Diabetic Supplies + Breese, IL <br />BHRT + West Palm Beach, FL <br />
  57. 57. Create a Digital Rolodex of Contacts and Content.<br />
  58. 58. www.PharmacyOwners.com/Blog<br />
  59. 59. www.PharmacyTechonology.blogspot.com<br />
  60. 60. Other Similar Businesses<br />
  61. 61. What Does Your Pharmacy Story Look Like? <br />
  62. 62. Diabetes Education Class<br />
  63. 63. Re-Design Your Delivery Vehicle? <br />
  64. 64. Have a Company Milestone?<br />
  65. 65. Send a Monthly Newsletter?<br />
  66. 66. Start a Free Vitamin Program?<br />
  67. 67. Develop an Online Marketing Persona. <br />
  68. 68. Conversational. <br />
  69. 69. Pharmacy Activist.<br />
  70. 70. Local Enthusiasts. <br />
  71. 71. Who is Your Target Market?<br />
  72. 72. Who is Your Target Market?<br />Geriatric Patients? <br />Growing Families?<br />Diabetic Patients?<br />
  73. 73. Measurement and Success Metrics.<br />
  74. 74. If you can TRACK it, you can MEASURE it, if you can measure it, you can MANAGE it, and if you can manage it, you can IMPROVE it. <br />
  75. 75. Improve Brand Presence Across the Social Channels.<br />
  76. 76. Increase positive sentiment about your brand.<br />
  77. 77. Develop Relationships for Future Partnership Opportunities. <br />
  78. 78. Execution.<br />
  79. 79. Pharmacy Social Media Crash Course Replays, Homework, Tutorials, Networking<br />www.pharmacyowners.com/social-media<br />

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