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What's next webinar h&w changing-skin_ss updated

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The evolving future of Skincare has become a mirror for the societal norms of the millennial-and-beyond generations. With authenticity and transparency - the rallying cry of these generations - the visual expression of one’s skin, face, hair is dictated by the same aspirations. This expectation extends to the individuals and companies behind Skincare brands; demanding honesty and sincerity beyond what has ever been before.

This has given way to shifts across the Skincare business landscape, marketers are being forced to achieve a deeper understanding of their more diverse audience, to better connect to this powerful demographic that demands authenticity and lack of pretence in every aspect of their lives.

Published in: Marketing
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What's next webinar h&w changing-skin_ss updated

  1. 1. What’s Next: The Future 
 of Skincare Powered by
  2. 2. Welcome Dayoán Daumont Consulting Partner
 Ogilvy Consulting Spencer Schrage Consulting Director
 Ogilvy Consulting
  3. 3. Tell us where you are dialling in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/OgilvyConsulting
  5. 5. skin is in THE FUTURE OF SKINCARE SPENCER SCHRAGE 30 MAY 2019
  6. 6. skin is in HOT TOPIC INSIDE-OUT
  7. 7. Today’s Consumer

  8. 8. 9 key trends
  9. 9. Key Trends 1. Authenticity: Real is the Deal 2. Diversity Rules 3. Holistic Beauty: Inside-Out 4. Rise of Indie Brands & Alternative Distribution 5. The Social Brand 6. Personalization & Customization 7. Imperfection & Effortless Beauty 8. Longevity 9. Role of Influencer Marketing
  10. 10. #1. Authenticity: Real is the Deal Authentic Brands Create a Dialogue Purpose is Found in 
 Shared Values Local Relevance
 Fuels Authenticity Authenticity Starts with Transparency
  11. 11. Authenticity & Transparency
  12. 12. Honesty & Sincerity
  13. 13. #2. Diversity Rules Self-Expression Is Key Beauty Transcends Gender & Age Lots of Beauty Definitions
  14. 14. #3. Holistic Beauty: Inside-Out The Inside-Out Revolution Mind, Body & Spirit All Things Ingestible Face Food
  15. 15. #3. Holistic Beauty: Inside-Out Relying Solely on Beauty Products Isn’t Enough The Power of Ingredients Clean Beauty Natural is the Name 
 of The Game
  16. 16. #3. Holistic Beauty: Inside-Out How Will Skincare Brands Stand 
 Out in the Holistic Beauty Space? 100% 
 ORGANIC MEDICINAL/PRO PURPOSEFUL INGREDIENT 
 STORY SOURCE NATURAL
  17. 17. #4. Rise of Indie Brands & Alternative Distribution
  18. 18. #4. Rise of Indie Brands & Alternative Distribution
  19. 19. #4. Rise of Indie Brands & Alternative Distribution
  20. 20. #5. The Social Brand
  21. 21. #5. The Social Brand Social Network Engagement Influencers Lead the Way The Power of Recommendation
  22. 22. #6. Personalization & Customization
  23. 23. #6. Personalization & Customization
  24. 24. Personalization & Customization
  25. 25. #7. Imperfection & Effortless Beauty
  26. 26. #7. Imperfection & Effortless Beauty
  27. 27. FROM HIDING TO EXPOSING
  28. 28. effortless
  29. 29. #8. Longevity
  30. 30. #8. Longevity 50% 50% of US Population will be over 50 by 2020 of European 
 Population will 
 be over 50 by 2020 of Japan Population will be over 50 
 by 2020 35% Female Consumer & Rising Disposable Incomes Aging Populations Online The Empathy of Beauty
  31. 31. #9. Role of Influencer Marketing
  32. 32. Key Trends 1. Authenticity: Real is the Deal 2. Diversity Rules 3. Holistic Beauty: Inside-Out 4. Rise of Indie Brands & Alternative Distribution 5. The Social Brand 6. Personalization & Customization 7. Imperfection & Effortless Beauty 8. Longevity 9. Role of Influencer Marketing
  33. 33. what this means for the skincare space…
  34. 34. making brands matter in skincare: PRESCRIPTIONS FOR SKINCARE MARKETERS
  35. 35. Making Brands Matter in Skincare 1. Integrating Wellness into Skincare 2. Digitally Transforming Skincare brands 3. Understanding the consumer beyond demographics — psychographics & and how they think and feel 4. Business Model Innovation 5. Out of Category Inspiration 6. Purpose: Standing for Something Higher
  36. 36. skin is in THANK YOU SPENCER SCHRAGE 30 MAY 2019
  37. 37. Questions?
  38. 38. Thank you.

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