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THE SOCIAL CHECK-UP
Hello!
Chloe Partikas
Social Media Director,
Ogilvy Healthworld
Thomas Crampton
Global Consulting Principal,
Marketing Transformation
OgilvyRED
Rick Evans
Senior Digital Strategist
Ogilvy Healthworld
What’s the weather like in your city?
Tell us where you’re dialling in from!
Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com
5
6thesocialcheckup@ogilvy.com
7thesocialcheckup@ogilvy.com
8thesocialcheckup@ogilvy.com
9thesocialcheckup@ogilvy.com
10
Company engagement v activity
thesocialcheckup@ogilvy.com
thesocialcheckup@ogilvy.com
Content test results
Content test results
Content test results
Content test results
Competition is everywhere
thesocialcheckup@ogilvy.com
1 - Tailor your content carefully
2 - Don't add to the noise
3 - Craft your paid promotion
strategy thoughtfully
Tailored Relevant Content
+
Paid Promotion Strategy
=
Engagement
Boost your engagement
thesocialcheckup@ogilvy.com
💰 Invest in paid social
🔎 Research your audience
🕑 Spend time creating less
💡 Test and learn
🔭 Monitor your competitors
Key takeaways
thesocialcheckup@ogilvy.com
March 2018
The Social
Check-up
And the appointment’s
not over…
Interested in the full report?
Chloe Partikas
Social Media Director
Rick Evans
Senior Digital Strategist
Chelsey Toms
Senior Account Manager
Emmanuel Demuren
Research Analyst
Sameer Shah
Research Manager
To dive deeper into The Social Check-up
2018, email us for the full social report
and the chance to hear our in-depth
analysis directly from the team:
thesocialcheckup@ogilvy.com

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