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BIG DATA AI: KFC E-sports What's Next: Social Media Trends 2020

81,900 views

Published on

BIG DATA AI: KFC
E-sports is a growing global phenomenon with over 25.7
million viewers in the US and over 200 million people
engaging with it in China.
KFC realized that there wasn’t a way to predict who’d win
these highly watched matches, so they created a prediction
model that leveraged big data to solve the problem.
KFC built the Colonel KI into their mobile app giving fans
access to the predictions along with exclusive KFC coupons
leading to 203 million views and 70 minutes of brand
exposure per day (4x more than planning).
More importantly, KFC inserted itself in the e-sports arena,
by becoming an invaluable part of their
customer's everyday lives.

Published in: Marketing
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