CLOSED BRAND COMMUNITITIES: STARBUCKS
Starbucks' "Pumpkin Spice Latte" or "PSL" is one of the
brands most loved and followed products. To capitalize
on this, the coffee brand started an exclusive Facebook
Group called the Leaf Rakers Society. PSL lovers can
to apply to be part of the group.
Starbucks posts exclusive content in the community,
members share images with their PSL's, comment with
suggestions that might help the brand inform product
decisions, and even donate to charitable causes.