INTERACTIVE COMMERCE: ADIDAS
Adidas teamed up with Snapchat to launch its limited-
edition baseball cleats.
Adidas created a game that you can play in Snapchat
called "Baseball's Next Level," where customers can play
as famous MLB athletes. Users can also shop for the new
Adidas cleats through a shopping functionality built right
into the game.
Creative content will take a front seat as social
commerce features become increasingly popular. It is
more important than ever to add value and put customer
experience first through content which leads to purchase
in a natural, non-invasive way.