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What’s Next:
Insights &
Buyer Behavior

Welcome
Thomas Crampton
Consulting Principal,
Marketing Transformation
Ogilvy Consulting
Rory Sutherland
Vice Chairman, UK
Ogilvy

Tell us
where you
are dialing in
from!
What’s the weather
like in your city?

On Innervation

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Insert Airplane clip

The science of
knowing what
economists are
wrong about.

David Rock's SCARF model
● Status
● Certainty
● Autonomy
● Relatedness
● Fairness

9
Insert Two
Monkeys Clip

David Rock's SCARF model
● Status
● Certainty
● Autonomy
● Relatedness
● Fairness

11

1
Our job:
Insert McGurk clip.

June 6, 2018
The most interesting thing about marketing is
the very thing that science and logic try to remove.
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June 6, 2018 14
1. The bus to the terminal
2. London housing
3. The Craven formulation
4. "No-one ever got fired...."
Context:

15
Insert McGurk clip

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Insert Shreddies
Clip

Even money is not money.

June 6, 2018 1

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If there were a
logical answer,
we would have
already found it.

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One distinction.

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Kelly the dolphin.

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Could this be true?

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1.It could.

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Thank you.

Questions?
Thomas Crampton
Consulting Principal,
Marketing Transformation
Ogilvy Consulting
Rory Sutherland
Vice Chairman, UK
Ogilvy

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