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What's Next: Insights & Buyer Behavior

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Behavioral Science is a discipline which has taken the marketing industry by storm in recent years, shining a new light on individual motivations and psychology of buying. In this webinar, we will explore many of the myths surrounding buying behavior in both B2B and B2C environments.

Published in: Marketing
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What's Next: Insights & Buyer Behavior

  1. 1. Powered by What’s Next: Insights & Buyer Behavior
  2. 2. Welcome Thomas Crampton Consulting Principal, Marketing Transformation Ogilvy Consulting Rory Sutherland Vice Chairman, UK Ogilvy
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. On Innervation
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  6. 6. 6 Insert Airplane clip
  7. 7. The science of knowing what economists are wrong about.
  8. 8. David Rock's SCARF model ● Status ● Certainty ● Autonomy ● Relatedness ● Fairness
  9. 9. 9 Insert Two Monkeys Clip
  10. 10. David Rock's SCARF model ● Status ● Certainty ● Autonomy ● Relatedness ● Fairness
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  12. 12. 1 Our job: Insert McGurk clip.
  13. 13. June 6, 2018 The most interesting thing about marketing is the very thing that science and logic try to remove. 13
  14. 14. June 6, 2018 14 1. The bus to the terminal 2. London housing 3. The Craven formulation 4. "No-one ever got fired...." Context:
  15. 15. 15 Insert McGurk clip
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  17. 17. 17 Insert Shreddies Clip
  18. 18. Even money is not money.
  19. 19. June 6, 2018 1
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  26. 26. If there were a logical answer, we would have already found it.
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  30. 30. One distinction.
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  37. 37. Kelly the dolphin.
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  39. 39. 41 Could this be true?
  40. 40. 42 1.It could.
  41. 41. Click to add text Thank you.
  42. 42. Questions? Thomas Crampton Consulting Principal, Marketing Transformation Ogilvy Consulting Rory Sutherland Vice Chairman, UK Ogilvy
  43. 43. Powered by Thank you

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