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What's Next for the Wellness Movement

In this webinar, we deep dive into the Wellness Movement, from the new space it creates for brands and marketers to the implications and importance of why it now exists.

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What's Next for the Wellness Movement

  1. 1. FOR Powered by THE WELLNESS MOVEMENT
  2. 2. Hello! Brian McCarter Head of Planning, EMEA Ogilvy & Mather Advertising Thomas Crampton Global Consulting Principal, Marketing Transformation OgilvyRED Gareth Ellis Planning Partner, Ogilvy & Mather Advertising
  3. 3. What’s the weather like in your city? Tell us where you’re dialing in from!
  4. 4. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or Google Play
  5. 5. An awakening
  6. 6. Methodology A brief history of healing
  7. 7. A sick society
  8. 8. 70% of US adults take a Rx drug +60% risk of heart attack from overwork 80% of adolescents insufficiently active globally 2 billion overweight 1 in 3 is sleep deprived
  9. 9. The problem is us
  10. 10. A life well lived A life well lived Fauja Singh, Britain’s oldest marathon runner, aged 101
  11. 11. P E R M A Positive emotions Engagement Positive relationships Meaning Accomplishment The art of flourishing
  12. 12. Our 5 Wellness themes • Radical compassion • Embodied wisdom • Social fitness • Somatic spaces • Biohacking
  13. 13. Radical compassion
  14. 14. Pioneer 1 Renaissance College, Hong Kong
  15. 15. Jumana Al Darwish, The Happy Box
  16. 16. Embodied wisdom Embodied wisdom Danish Wounded Warriors Project
  17. 17. Pioneer 2
  18. 18. Havening
  19. 19. Somatic spaces
  20. 20. DEMENTIA VILLAGE
  21. 21. GOCO WELLNESS RESORTS
  22. 22. Social fitness
  23. 23. Pioneer 1 Wanderlust
  24. 24. Biohacking
  25. 25. Pioneer 2
  26. 26. 1. Understand Wellness as a dynamic process of change and growth Design to integrate mind, body & spirit Think about the whole social organism 3 ways to go well
  27. 27. Questions? Brian McCarter Head of Planning, EMEA Ogilvy & Mather Advertising Thomas Crampton Global Consulting Principal, Marketing Transformation OgilvyRED Gareth Ellis Planning Partner, Ogilvy & Mather Advertising
  28. 28. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or Google Play

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