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What's Next for TED2017: 4 days in 1 hour

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The TED conference never fails to impress in terms of speakers and the usual mix of the brilliant and bonkers, incredible art and mind-blowing science, and a little glimpse into the future of tech. In this week’s webinar we pack the best of 100+ talks and 4 days of amazing content into a 60-minute power session.

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What's Next for TED2017: 4 days in 1 hour

  1. 1. FOR Powered by TED 2017: 4 DAYS IN 1 HOUR
  2. 2. Hello! Kevin Chesters Chief Strategy Officer Ogilvy & Mather London José Arteaga Creative Digital Strategist OgilvyRED
  3. 3. What’s the weather like in your city? Tell us where you’re dialing in from!
  4. 4. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or Google Play
  5. 5. TED2017 4 days in an hour
  6. 6. TECHNOLOGY ENTERTAINMENT DESIGN WWW.TED.COM
  7. 7. 1000 TALKS 9 YEARS
  8. 8. GAY NECROPHILIA IN DUCKS VEXILLOLOGY CLIMATE CHANGE CURING PSYCHOPATHS COLONISING MARS PIG MASTUBATION WE’RE DOOMED WE’RE NOT DOOMED
  9. 9. “SHOULDN’T YOU BE WORKING?”
  10. 10. SEPARATE THE USEFUL FROM THE INTERESTING
  11. 11. SOCIAL RELEVANCE
  12. 12. 2017 – 5 CHALLENGES SCREEN MACHINE HUMANITY CLIMATE DEMOCRACY
  13. 13. THE SCREEN CHALLENGE
  14. 14. TRISTAN HARRIS PERSUASIVE, ETHICAL TECHNOLOGY - BILLIONS OF DOLLARS AND GREATEST MINDS FOCUSED ON ONE THING – YOUR ATTENTION - PERSUASIVE TECHNOLOGY LAB (OUTRAGE) - CHANGING NEWS, DEMOCRACY, RELATIONSHIPS - FROM TIME ON SCREEN TO TIME WELL SPENT
  15. 15. ADAM ALTER STUDYING SCREEN ADDICTION - THE AMOUNT AND STYLE OF TIME THEY STEAL (“OUR” TIME) - THE END OF “STOPPING CUES” - THE APPS THAT MAKE US STRESSED (27m) – SOCIAL/NEWS/DATING - SCREEN SABBATICALS (PHONE-FREE/AIRPLANE MODE)
  16. 16. MANOUSH ZAMORODI BORED IS BRILLIANT - THE BRAIN NEEDS TO BE BORED – ‘DEFAULT MODE’ -“OUR BIGGEST COMPETITORS ARE FACEBOOK, NETFLIX AND SLEEP” - “DRUG DEALERS AND TECHNOLOGY COMPANIES” - BORED/BRILLIANT PROJECT – REDEFINE RELATIONSHIP (6 MINS)
  17. 17. THE MACHINE CHALLENGE
  18. 18. GARRY KASPAROV MAN PLUS MACHINE - 1985 – x32 / 1997 – LOST - “MACHINE TRIUMPH IS HUMAN TRIUMPH” - HUMAN (EXPERIENCE, PASSION, UNDERSTANDING) - MACHINE (MEMORY, CALCULATIONS) - JOB THREATENED BY A MACHINE IS GOOD THING
  19. 19. NOROKAI ARAI HOW GOOD CAN ROBOTS GET? - IS IT ONLY MENIAL JOBS WE’LL LOSE TO ROBOTS? - DESIGNING ROBOT TO GET INTO TOKYO UNIVERSITY - UNDERSTAND AND READ? SEARCH, LINK, OPTIMISE - TOP 20%, INTO 60% OF JAPANESE UNIVERSITIES
  20. 20. CATHY O’NEIL THE FALLIBILITY OF ALGORITHMS - INFALLIBLE? CODED WITH HUMAN BIAS - WEAPONS OF MATH DESTRUCTION – NYC SCHOOLS - SECRET SAUCE? PRIVATE POWER/COMPANIES/ENDS - CHECK: DATA / DEFINITIONS OF SUCCESS / ACCURACY / LONG TERM EFFECT
  21. 21. THE HUMANITY CHALLENGE
  22. 22. DAVID MILIBAND REFUGEE CRISIS - THIS IS NOT A CRISIS, IT IS A TEST OF OUR HUMANITY, VALUES & CHARACTER - NOT SOLVABLE, BUT MANAGEABLE - WORK / EDUCATION / CASH / NEW START - “ON DOIT” : A RESCUE OF US AND OUR VALUES
  23. 23. LUMA MUFLEH GAY, MUSLIM REFUGEE IN TRUMP’S AMERICA - RESETTLED IN USA AS A TEENAGER - “WE TRAUMATISE THE PEOPLE WE SHOULD BE WELCOMING” - “IT’S HARD TO BELIEVE YOU BELONG IF YOU DON’T HAVE A HOME” - “WE HAVE SEEN ADVANCEMENTS IN EVERY ELEMENT OF SOCIETY EXCEPT OUR HUMANITY”
  24. 24. RABBI JOHNATHAN SACKS THE POWER OF WE “THESE ARE TIMES THAT TRY A MAN’S SOUL” - PEOPLE WORSHIP – THE SELF, THE SELFIE - “THE PEOPLE NOT LIKE US MAKE US GOOD” - ‘MAGICAL THINKING’ - LEADERS CAN SOLVE IT, OR RELIGION/ABSENCE
  25. 25. THE CLIMATE CHALLENGE
  26. 26. KRISTIN POSNAR NASA GLACIOLOGIST - SATELLITES ADVANCE = REVOLUTION IN GLACIOLOGY - ICE IS TRANSPARENT TO RADAR (MICROWAVE) - SUBTERRANEAN AQUIFERS HOW THEY WARM/FLOW - 23cm-1m CHANGES (15 YEARS)
  27. 27. DANNY HILLIS GEO-ENGINEERING - REVERSING CLIMATE CHANGE - CHALK INTO ATMOSPHERE TO EAT Co2 - SHOULD WE BE DOING THIS? - WE NEVER ASKED FOR CONSENT ON MESSING IT UP
  28. 28. TED HALSTEAD REPUBLICAN CLIMATE CHANGE? - “REPUBLICAN CLIMATE SOLUTION IS POSSIBLE, AND IT MIGHT ACTUALLY BE BETTER” - CLIMATE LEADERSHIP COUNCIL - PSYCHOLOGICAL/GEOPOLITICAL/PARTISAN BARRIERS - TAX / DIVIDEND / REGULATIONS / DOMINO
  29. 29. THE DEMOCRACY CHALLENGE
  30. 30. LAURA GALANTE RUSSIAN CYBER THREAT - APT28 – WE ARE NOT PREPARED - GET PEOPLE TO QUESTION THE ENTIRE SYSTEM - TURNING OUR MOST POWERFUL ASSET (DEMOCRACY) INTO OUR MOST VULNERABLE - “YOUR MIND IS THE MOST EXPLOITABLE DEVICE” - “THINK CRITICALLY = BEST SECURITY MECHANISM”
  31. 31. ANTHONY D. ROMERO ACLU - HERO - ALLEGORY OF GOOD AND BAD GOVERNMENT - AMBROGIO LORENZETTI FRIEZES OF 14c - THE TYRANT: AVARICE, VAINGLORY, CRUELTY, TREASON, FRAUD, DIVISION, FURY - WARNING – PROTEST, ASSEMBLE FREELY, PETITION THE GOVT
  32. 32. NOAH FELDMAN US CONSTITUTIONAL LAWYER - THE MYTHS OF NOW – NEVER WORSE, NOTHING CAN BE DONE - MADISON & HAMILTON: THE CONSTITUTION - FREEDOM OF SPEECH / CIVIL ORGANISATIONS / SEPARATION OF POWERS - “IT’S GOING TO BE OK”
  33. 33. INFORM CREATIVE WORK INSPIRE CREATIVE WORK
  34. 34. WWW.TED.COM KEVIN.CHESTERS@OGILVY.COM @HAIRYCHESTERS
  35. 35. Questions? Kevin Chesters Chief Strategy Officer Ogilvy & Mather London José Arteaga Creative Digital Strategist OgilvyRED

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