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What's Next: Building Brand Equity in a Globalized World

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Our world is getting smaller. New forms of communication means parts of the globe that once seemed far away, are now closer than ever. But it’s also starting to look the same; the same recognisable brands crop up on our supermarket shelves, the same musicians play on our radios, and the same films feature in our cinemas all over the world.

Whilst popular strands of thought point to an ever-more homogenised global society increasingly losing its widespread diversity, understanding how the unique intricacies of local cultures can flourish on the global stage has never been more important.

Published in: Marketing
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What's Next: Building Brand Equity in a Globalized World

  1. 1. What’s Next: Building Brand Equity in a Globalised World Powered by
  2. 2. Welcome Dayoán Daumont Consulting Partner Ogilvy Consulting Josh Proctor Creative Intern – The Pipe Ogilvy UK
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/OgilvyConsulting
  5. 5. YOUR SLIDES HEREBut first…
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  9. 9. YOUR SLIDES HERE “It’s red, I’ve never seen a red like Bologna’s”
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  16. 16. YOUR SLIDES HERE What does this mean for brands?
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  27. 27. Questions?
  28. 28. Thank you.

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