http://www.thomascrampton.com/ presented these slides about Social Media in Asia in the Ogilvy Barcamp in Paris.

1. BarCamp Ogilvy PR

2. 5 Raisons Pour Lesquelles L’Asieestl’avenir de L’Internet © Confidential and Proprietary – Do Not Release

3. l’Echelle

4. Chinese Netizens France 338 Million 62 Million CNNIC July, 2009

5. 338 Million Chinese Internet Users 0.4 Million 30 Million kaixin001 Users 183 Million Qzone Users 40 Million Xiaonei Users Source: QQ (March), Xiaonei (July), Kaixin (July), Facebook (February)

6. If Facebook were a Country 1,334,300,000 1,172,970,000 308,003,000 300,000,000+ 231,369,500

7. DiversiteDigitale

8. QQ Facebook Friendster Wretch Zing Orkut hi5 Mixi Cyworld Asia’s dominant social networks

9. Google Baidu Yahoo Naver Asia’s range of search engines

10. 60% 31% 6% Analysys, compiled by Digitimes, May 2009

11. Acces Internet

12. Internet users as percentage of population World Bank. Nov 2009

13. Only PC 15M 16.6% Mobile + PC Gaming + PC + Mobile (4,750,000) 68.2% 5.2% 61M 9% 8M Gaming + PC (760,000) Only Mobile 0.8% Only Games (20,000) Gaming + Mobile 130,000 0.1%

14. Monetisation

15. 87 Million Dollars from Digital Goods Facebook’s main income source: Advertising

16. Major source of revenue for GREE

18. Engagement Dans Les Media Sociaux

19. 49% 88% Involvement in 81% Blogs 73% Source: TNS the Digital World, Digital Life study. Dec 2008

20. Asians enjoy creating content March 2009, Asia Social Technographics – Forrester Research

21. Without the Internet… I cannot work or study my entertainment life will be very monotonous

22. More friends online than offline... Source: MTV Music Matters Research 2008 (TNS) youth in 12 Countries

23. CONTACT Thomas Crampton Asia-Pacific Director | 360° Digital Influence Ogilvy Public Relations Worldwide p +852 6397 1662 ethomas.crampton@ogilvy.com