Successfully reported this slideshow.

Google Friends Micro-community! Using Google’s Ogilvy on: Travel and Social Media

240

Share

Loading in …3
×
33 of 62
33 of 62

Google Friends Micro-community! Using Google’s Ogilvy on: Travel and Social Media

240

Share

Download to read offline

Google Friends Micro-community!




Using Google’s Friend Connect feature, the campaign formed
its own community where players could exchange ‘spirited
pre-game banter’ with other players and meet everyone else
that was participating which greatly added to the player’s
overall experience.

Google Friends Micro-community!




Using Google’s Friend Connect feature, the campaign formed
its own community where players could exchange ‘spirited
pre-game banter’ with other players and meet everyone else
that was participating which greatly added to the player’s
overall experience.

More Related Content

More from Ogilvy Consulting

Related Books

Free with a 14 day trial from Scribd

See all

×