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[Webinar recording] Fake it until you make it: The secret behind Trump's win


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The Boost You Need to Kick-off 2017!

This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy.

Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world.

What you will learn:
- Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year
- The power of the illusory truth effect
- When to use convert communicators

Who is it for?
Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.

Published in: Marketing
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