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The webinar will start shortly…
Thanks for joining us today!
W E B I N A R S E R I E S
Hello!
Tell us where you’re dialing in from!
What’s the weather like in your city?
Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: ...
AI through camera
VR where you want to be
Connecting the enterprise today
The Camera Effects Platform provides an
opportunity for artists, developers, and
makers to create and publish effects for ...
Due to both Facebook Camera and the
Camera Effects Platform being in their
early stages of development, Facebook
has not y...
Facebook Spaces allows users to hangout
with Facebook friends and share experiences
through a virtual environment. The pla...
Similar to the new Facebook Camera and
Camera Effects Platform, Facebook has yet to
launch an official application for bus...
Facebook Workplace has been live, in beta,
for a little over a year now; at F8 2017,
Facebook announced brand new
integrat...
Businesses can increase their day-to-day productivity with
Workplace and now, more than ever. The new updates
brings in le...
Questions?
Facebook F8 2017 Conference Highlights
Facebook F8 2017 Conference Highlights
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Facebook F8 2017 Conference Highlights

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Last week Facebook celebrated its annual F8 Conference, a gathering bringing together developers, digital marketing professionals and technology aficionados to learn and discuss what’s buzzing in the world of tech.

Check the webinar for all the insights and brand implications.

Published in: Marketing
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Facebook F8 2017 Conference Highlights

  1. 1. The webinar will start shortly… Thanks for joining us today! W E B I N A R S E R I E S
  2. 2. Hello!
  3. 3. Tell us where you’re dialing in from! What’s the weather like in your city?
  4. 4. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: It’s also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or Google Play
  5. 5. AI through camera VR where you want to be Connecting the enterprise today
  6. 6. The Camera Effects Platform provides an opportunity for artists, developers, and makers to create and publish effects for the Facebook Camera. Key AI tools launching are AR Studio and the new Facebook Camera • Frame Studio: a web editor allowing users to create simple frame overlays for profile pictures or in the Facebook Camera • AR Studio: a desktop editor enabling users to create interactive masks and experiences for Live broadcasts Key areas are: Information Digital Objects Enhancements AI through camera WHAT IT IS
  7. 7. Due to both Facebook Camera and the Camera Effects Platform being in their early stages of development, Facebook has not yet optimized the products for businesses. However, their goal is to consider paid ways for businesses to participate. Nevertheless, Facebook invites businesses to use both platforms for experimentation. For example, a cookie shop could create a frame with cookies for their patrons to use, while they visit the shop; or an apple orchard could brand their limited fall festival with a frame (Example A). https://developers.facebook.com/produ cts/camera-effects/overview/ AI through camera EXAMPLE A WHAT THIS MEANS FOR BUSINESSES
  8. 8. Facebook Spaces allows users to hangout with Facebook friends and share experiences through a virtual environment. The platform, launching in Early Access for Oculus Rift, enables virtual travel, selfies, and social interactions in an incredibly fun and creative manner. This early access will enable the Oculus Rift community with first-hand access to Facebook Spaces. VR where you want to be WHAT IT IS
  9. 9. Similar to the new Facebook Camera and Camera Effects Platform, Facebook has yet to launch an official application for businesses. However, if brands have produced 360 content, people will have access to bring those videos/photos into their Spaces environment. https://www.oculus.com/experiences/rift/103 6793313023466/ VR where you want to be Professional athletic organizations, such as the NBA, have already begun experimenting with VR live. There is now a massive opportunity for businesses to experiment with this initial launch of Facebook Spaces with Oculus Rift. WHAT THIS MEANS FOR BUSINESSES
  10. 10. Facebook Workplace has been live, in beta, for a little over a year now; at F8 2017, Facebook announced brand new integrations and partnerships to further develop the platform into a robust, enterprise-ready collaboration platform to connect your company and partners. Connecting the enterprise today WHAT IT IS
  11. 11. Businesses can increase their day-to-day productivity with Workplace and now, more than ever. The new updates brings in leading integrations such as Microsoft, Box, G Suite, Quip, and Salesforce. Workplace users will also be able to build bots to further their customer engagement within the digital space. https://www.facebook.com/workplace Connecting the enterprise today WHAT THIS MEANS FOR BUSINESSES
  12. 12. Questions?

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