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9 Tips For Building An Internal Social Media Team

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9 Tips For Building An Internal Social Media Team

  1. 9 TipsFor BuildingAn InternalSocial MediaTeam Gemma Craven Head of Social@Ogilvy New York January 2013
  2. Tip #1Youth does not = knowing brand management
  3. Tip #2Measurement & analytics are no longer optional 3
  4. Tip #3Tip #3Content is key on today’s visual webContent is key on today’s visual web
  5. Tip #4Tip #4Use a Center of Excellence approachUse a Center of Excellence approach 5 Image courtesy of the Altimeter Group
  6. Tip #5Tip #5Ensure you have the right listening infrastructureEnsure you have the right listening infrastructure 6
  7. Tip #6Tip #6Invest in trainingInvest in training 7
  8. Tip #7Tip #7Use your agency partners wiselyUse your agency partners wisely
  9. Tip #8Tip #8Think about different global staffing modelsThink about different global staffing models 9
  10. Tip #9Tip #9Look for hand raisers internallyLook for hand raisers internally 10
  11. Connect with meGemma CravenEVP, NY Group Head | Social@OgilvyEmail: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecravenSocial for brands site:Social.ogilvy.com 11

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