Head of Employment Branding & Sr. Social Media Recruiter
IN YOURIN YOUR
If the keywords you’re using include: ninja, guru, maven,
maverick or if your headline title is —“I’m the Bat Girl
of social CRM” you are doing yourself and the Justice
League a massive injustice. I don’t like taking you away
from crime ﬁghting to do social media for our clients.
Search Engine Optimization is a key element on
LinkedIn; if I can’t ﬁnd you, I can’t hire you. Your
proﬁle on LinkedIn should be a snapshot of your
background—that’s why it’s called your LinkedIn
proﬁle, not LinkedIn novella. And it’s those keywords
that’ll make you pop up in my search when I’m looking
for someone with speciﬁc social skills. If you’re a
master at community management or social crisis
reputation manager and you don’t highlight that in your
proﬁle, you aren’t showing up in my results–or anyone
else’s for that matter. Those keywords—that you want
to be known for, should be organically scattered
throughout your proﬁle.
WHO DOWHO DO
YOU WANTYOU WANT
TO BETO BE
SEEN AS?SEEN AS?
If you link to twitter or a portfolio
website, make sure they are aligned
with your professional practices
highlighted on your proﬁle.
What’ your personal brand? Are you an expert in
social? What about a professional social media content
producer? Every time you turn up on someone’s radar,
your headline or personal tag line goes along for the
ride. And it’s because of that you should make sure
your proﬁle, resume and yourself align. There shouldn’t
be a huge disconnect between the three because it will
become apparent when I reach out and get you on the
phone, only to discover in the ﬁrst ﬁve minutes that
your online personal brand and your “in-person” brand
are not one and the same. Who do you want to be seen
as: a leader, an expert, a worker bee?
TELL USTELL US
Another part of your story is your connections.
Are you connected with experts in the industry,
business leaders, or just friends? Be mindful of
your connections and be proactive when it
comes to connecting, don’t just wait for
someone to reach out to you. Connecting to the
right people will allow you professional
insights, knowledge and the expertise to help
you be better at your job.
Connect the dots for me. I love when someone’s proﬁle
shows the progression of how they got to where they’re
at in a snapshot. I immediately see someone’s
strategic storytelling capabilities when I quickly see
how they went from point A to point Z according to
their skills, expertise and their background. If you’re
looking for a new job and no one is reaching out to you,
start to edit your proﬁle on a weekly basis until you’ve
got a winning story.
USE AUSE A
Your LinkedIn photo shouldn’t make us want to
send you to rehab or a mental clinic for an
evaluation. Make sure your photo isn't blurry. Avoid
flashy clothing, jewelry, hats, or sunglasses.
It’s the social age, and by that I mean, you’re seen as
archaic if your proﬁle is missing a photo. To me, it means
you haven’t embraced 2013 just yet. But what’s worse
than no photo on a proﬁle is one that doesn’t represent
your best business judgment. When it comes to your
LinkedIn photo, you want to put your best foot forward,
and if your professional proﬁle photo consists of you
holding a beer, taking shots at parties surrounded by
hotties, or a dog licking your face surrounded by your
family at the Grand Canyon, it just doesn’t comes across
as a business leader that I want to present to my hiring
managers. LinkedIn is a professional community, and it’s
your shot to make a ﬁrst impression that we can trust
you to interface with our clients. The photo you choose
sends a strong message.
Having a personal Linked In URL adds polish to
your professional status. Don't just copy and
paste the URL of your proﬁle, because it's full
of unnecessary characters. Instead, use your
unique link to share your proﬁle, which uses
your name. Everyone has a personal link—look
for it next to your contact info.
If you’re applying for a social media job and you send
me your LinkedIn proﬁle URL and it’s something like
444-PP1-d0du-Idon’tgetsocialmediaatall” instead of
“http://linkedin.com/in/yourfullname” it tells me that
you haven’t taken that extra step to align your brand.
Make sure any online proﬁles that a recruiter has access
to tells the same story which is you maintaining a
professional presence and showcasing your expertise.
HELLOMY NAME IS