How to increase ROI from social media investments
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Are you social media investments paying off as desired? There are some places on social media you should be looking at for lead generation. Are you aware of this, and are you taking the right steps?
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How to increase ROI from social media investments
- 1. How to Increase ROI on Social Media Investments? Does Your Company Invest in Social Media Activities and Get Desired Results? Whenever you ask a marketing executive about his/her company’s investment in social media, we hear this statement a lot – “Our social media investments just don’t quite work like online ad investments such as Google PPC and hence it is very difficult to measure ROI in social media.” Have you tried examining these reasons to find solutions? April 9, 2012 www.socialnuggets.net 1
- 2. How to Increase ROI on Social Media Investments? Why does Google PPC work better than other media? Whenever a user is searching for a product on search engines like Bing and Google, there is an implicit intent whether to purchase, to get more information or to complaint about a product or service. It is because of this implicit intent that users are self-selected and are more prone to clicking on the ads. On the other hand, Facebook is about connecting people and hence its focus is social graph. Therefore, an ad trying to sell a product directly on Facebook is equivalent to someone selling network marketing services at a social gathering. April 9, 2012 www.socialnuggets.net 2
- 3. How to Increase ROI on Social Media Investments? April 9, 2012 www.socialnuggets.net 3
- 4. How to Increase ROI on Social Media Investments? Why might ads on Facebook not work like Google PPC and others? What do you do when someone at a social gathering tries to recruit you for their network marketing service? Ignore! This is why most ads don’t work as well on Facebook unless these are playful and or just trying to reinforce the brands. There are a whole host of Interest based social media sites like LinkedIn, Pinterest and Twitter to name a few. Unlike Facebook, these networks are built on some common interests that bind people together whether it is job search or high tech news. April 9, 2012 www.socialnuggets.net 4
- 5. How to Increase ROI on Social Media Investments? However, Return on Investment in these networks is still hard to gauge, as you really don’t know the intent of the users. In that case, how would you find what the users’ intent is? How would you know where they are expressing it on social media? What can you do when you have access to the users who are explicitly stating they need your product? April 9, 2012 www.socialnuggets.net 5
- 6. How to Increase ROI on Social Media Investments? Here is when Twitter come into the picture now. And How? Everyone is working on their marketing tweets and on increasing their followers count on Twitter. But how many of us realize that Twitter can be a great place to find the most qualified leads for our business? Did you know? – There are thousands of Tweets everyday, where the users explicitly express an intent to buy a particular product? How would you gain access to them? - If you are serious about social commerce, you must have experienced the frustration of using keyword searches to identify prospects from Twitter. Because of this difficulty, the data in Twitter about intent to purchase a product is left like an untapped Gold mine! April 9, 2012 www.socialnuggets.net 6
- 7. How to Increase ROI on Social Media Investments? How can SocialNuggets help you in this situation? We Mine You Tweet They Buy April 9, 2012 www.socialnuggets.net 7
- 8. How to Increase ROI on Social Media Investments? Want to find out more? Now that we can give you prospects looking for your products, you can spend more time in constructing personalized offers that help you increase your followers and drive new ecommerce business to your shopping cart! Check out our site, or even better, sign up and we will contact you for a discussion! April 9, 2012 www.socialnuggets.net 8
- 9. Need more insights? Connect With SocialNuggets Website: http://socialnuggets.net/ Facebook: http://facebook.com/socialnuggets Twitter: http://twitter.com/socialnuggets Google+: https://plus.google.com/114554783197617937114 Phone: +1 408 496 9930 About SocialNuggets: SocialNuggets proactively collects social media data, cleans it, categories it, analyzes it and then makes it available to its customers in the Consumer Electronics industry so that they can derive insights to make better decisions. 4677 Old Ironsides Drive, Suite 450, Santa Clara, CA 95054, USA April 9, 2012 www.socialnuggets.net 9