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SXSW 2010 - The Online Latino: A New Digital Native - Social Media and Latin America


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Info, stats and stories about Latin America, Latin Americans, and he web. These slides by Esteban Contreras, originally from Guatemala and now a Social Media Manager in NYC Metro Area, were first presented at SXSW Interactive 2010 as part of the"Future 15: Diversity" series. Get in touch with Esteban at, and

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SXSW 2010 - The Online Latino: A New Digital Native - Social Media and Latin America

  1. 1.
  2. 2. a new digital native<br />Digital Native: Born in the digital world (70’s - Present)<br />Digital Immigrant: Someone who adopted digital tech<br />Many Latin Americans were born in a digital world, but only<br />recently discovered it for themselves.<br />Their “nativeness” did not come from age, but from access.<br />// These new digital natives are Digital Newcomers.<br />1<br />22<br />
  3. 3. latam: heterogeneous<br />The one, the many Latin Americas<br />Latin America is a region, not a country<br />Latin Americans are as diverse/divided as Europeans<br />Latin Americans are all equally representative of Latin America<br />Latino Americans ARE online<br />Latin Americans love pre-paid cell phones<br />Latin Americans have embraced the web<br />Latin Americans are losing their digital “accent”<br />// Unfortunately, only 30% of them have access to the web…<br />
  4. 4. latam: the “perpetual latecomer”<br />The Divide:Is Not Just Digital,<br />But Also Social<br />And Economic.<br />// Crushed dreams of the<br /> Internet as a <br />“Knowledge Market”and “Class Neutralizer”<br />The Challenges:<br /><ul><li>Poverty & Inequality
  5. 5. High Illiteracy
  6. 6. Crime & Violence
  7. 7. Geography & Infrastructure
  8. 8. Censorship
  9. 9. Financing
  10. 10. Political Carelessness</li></ul>Human Rights Declaration of 1948, Article 27: “Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.”<br />
  11. 11. latam: a comparison<br />102MM<br />><br />Internet Users in Argentina, Brazil, Chile, Colombia, Peru, and Venezuela<br />><br />1.5MM<br />Internet Users in Uruguay & Paraguay<br />
  12. 12. latam: the state of now<br />MOBILE POPULATION<br />POPULATION<br />ONLINE POPULATION<br />
  13. 13. latam: 30% online <br />179MM<br />73%<br />34%<br />22%<br />25%<br />19%<br />South<br />America<br />North<br />America<br />Caribbean<br />Central<br />America<br />World<br />Average<br />1998: Only 1% Online<br />
  14. 14. one: quick learner<br />
  15. 15. two: highly social<br />73% use messenger<br />82% use webmail <br />60% are on a social network<br />55% upload movies/photos<br />
  16. 16. three: citizen journalist<br />415-216-3519<br />
  17. 17. four: change agent<br />
  18. 18. five: entrepreneur / innovator<br />Innovative start-ups and top talent<br />ClaseMovil<br />Drimio<br />JoinCube<br />Mercado Libre<br />Tech Hubs / Havens<br />Costa Rica<br />Chile<br />Mexico<br />
  19. 19. the web connects us<br />The web as a life changer<br />
  20. 20. the web connects us<br />The web as a mirror of the offline world <br />
  21. 21. the web connects us<br />The web as a movement<br />
  22. 22. the web connects us<br />The web as a form of expression<br />
  23. 23. a brighter, faster future <br /><ul><li>Cheaper devices + broadband + interest in social networking
  24. 24. 5% GDP growth in last 4 years
  25. 25. Unemployment rate reduced from 11% to 7.5% since ‘02
  26. 26. 50 MM people have come out of poverty since ’02</li></ul> // 883% Online User Growth 2000-2009<br />ROW: 354%<br />US: 139%<br />110%<br />95%<br />82%<br />43%<br />52%<br />Mobile Users<br />20%<br />Mobile Data Users<br />Homes with Broadband<br />2014 E<br />2008<br />
  27. 27. thank you<br />via@socialnerdia<br />