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Modern B2B Product Leadership - SXSW Interactive 2018

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Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth. Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C.
This is a SXSW Interactive 2018 panel proposal. Upvote now to join product leaders at various stages for a chat about the challenges and ideal future state for enterprise software PMs.

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Modern B2B Product Leadership - SXSW Interactive 2018

  1. 1. Modern B2B Product Leadership SXSW Interactive 2018
  2. 2. Why Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth. Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C. --- Modern B2B Product Leadership #MBPL
  3. 3. What Join product leaders at various stages to chat about the challenges and ideal future state for enterprise software PMs. 1/ How to develop an amazing team that solves amazing problems and ships amazing products. Without going crazy. 2/ How to get close to your customers - listening, prioritizing, envisioning, designing, and co-creating the right experiences, at the right time. 3/ How to build on this sprint, plan for next quarter, and scale for year-over-year. --- Modern B2B Product Leadership #MBPL
  4. 4. Who Megan Berry / @meganberry / VP of Product, Octane AI www.octane.ai Esteban Contreras / @socialnerdia / VP of Product, HYP3R www.hyp3r.com John Cutler / @johncutlefish / Senior PM, Zendesk www.zendesk.com Mark Hazlett / @markhazlett / Product Manager, Clio www.clio.com --- Modern B2B Product Leadership #MBPL
  5. 5. TBD time March 9-13, 2018 When --- Modern B2B Product Leadership #MBPL
  6. 6. Where South by Southwest Interactive Festival Austin, TX --- Modern B2B Product Leadership #MBPL

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