FACEBOOK       twitter       & youtube,       oh my!There’s no place like social media. Whitney Sewell Social Media Manager
What is Social Media?media for social interaction
Social networking          microblogging   User-generated multimedia     blogging
How to Choose each platformWhat are you trying to accomplish?
A few questions…1. Where is my audience?  2. What are my goals?3. What are my resources?
SOCIAL NETWORKS
500 million active                users90 millionprofessionals                 100 million users
Community      feedbackTarget market   variety
PAGE VS GROUP  Profile       Group   Page
HTTP://FACEBOOK.COM/PAGES
STEP 1:STEP 2:
NEW FACEBOOK PAGE LAYOUT
FACEBOOK PAGE SETTINGS
STEP 1:    YOUR SETTINGSSTEP 2:                    PHOTO SETTINGS
FACEBOOK INSIGHTS
FACEBOOK APPLICATIONS
FACEBOOK PLUGINS
MICROBLOGGING
targeting   shareabilityopenness     education
TWITTER175 million users
HOW TO SET UP A TWITTER  ACCOUNTSETTING UP A NEW ACCOUNT
NEW TWITTER
Design Guidelines         1200 x 800 resolutions   Smaller than 800k (GIF, JPEG, PNG)110 pixels of branding space, aligned...
#descriptivetext                     #trendingtopics      #tweetchats                    #categories                      ...
STEP 1:TWITTER CHAT TOOLS
USER-GENERATED MULTIMEDIA
35 hours of video                 uploaded/minute3000 – 500 newphotos/minute                 40 million unique            ...
dynamic   personality viral       seo
SETTING UP YOUR ACCOUNT
Design Guidelines        1800 x 1300 design space         960 pixel channel width140 pixels of branding space on each side
Remember   RELEVANT, INTERESTINGContent is king.   CONTENT
1. RELEVANT2. INTERESTING3. ORIGINAL4. PERSONALITY
CONTENT GUIDELINES      Who will post?      What will they talk about?      When will they post?      Where will they post?
QUESTIONS?Whitney@socialmediasolutionsllc.com http://socialmediasolutionsllc.com
Facebook Twitter & YouTube, oh my
Facebook Twitter & YouTube, oh my
Facebook Twitter & YouTube, oh my
Facebook Twitter & YouTube, oh my
Facebook Twitter & YouTube, oh my
Facebook Twitter & YouTube, oh my
Facebook Twitter & YouTube, oh my
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Facebook Twitter & YouTube, oh my

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Facebook Twitter & YouTube, oh my

  1. 1. FACEBOOK twitter & youtube, oh my!There’s no place like social media. Whitney Sewell Social Media Manager
  2. 2. What is Social Media?media for social interaction
  3. 3. Social networking microblogging User-generated multimedia blogging
  4. 4. How to Choose each platformWhat are you trying to accomplish?
  5. 5. A few questions…1. Where is my audience? 2. What are my goals?3. What are my resources?
  6. 6. SOCIAL NETWORKS
  7. 7. 500 million active users90 millionprofessionals 100 million users
  8. 8. Community feedbackTarget market variety
  9. 9. PAGE VS GROUP Profile Group Page
  10. 10. HTTP://FACEBOOK.COM/PAGES
  11. 11. STEP 1:STEP 2:
  12. 12. NEW FACEBOOK PAGE LAYOUT
  13. 13. FACEBOOK PAGE SETTINGS
  14. 14. STEP 1: YOUR SETTINGSSTEP 2: PHOTO SETTINGS
  15. 15. FACEBOOK INSIGHTS
  16. 16. FACEBOOK APPLICATIONS
  17. 17. FACEBOOK PLUGINS
  18. 18. MICROBLOGGING
  19. 19. targeting shareabilityopenness education
  20. 20. TWITTER175 million users
  21. 21. HOW TO SET UP A TWITTER ACCOUNTSETTING UP A NEW ACCOUNT
  22. 22. NEW TWITTER
  23. 23. Design Guidelines 1200 x 800 resolutions Smaller than 800k (GIF, JPEG, PNG)110 pixels of branding space, aligned left
  24. 24. #descriptivetext #trendingtopics #tweetchats #categories #HASHTAGS
  25. 25. STEP 1:TWITTER CHAT TOOLS
  26. 26. USER-GENERATED MULTIMEDIA
  27. 27. 35 hours of video uploaded/minute3000 – 500 newphotos/minute 40 million unique monthly visitors
  28. 28. dynamic personality viral seo
  29. 29. SETTING UP YOUR ACCOUNT
  30. 30. Design Guidelines 1800 x 1300 design space 960 pixel channel width140 pixels of branding space on each side
  31. 31. Remember RELEVANT, INTERESTINGContent is king. CONTENT
  32. 32. 1. RELEVANT2. INTERESTING3. ORIGINAL4. PERSONALITY
  33. 33. CONTENT GUIDELINES Who will post? What will they talk about? When will they post? Where will they post?
  34. 34. QUESTIONS?Whitney@socialmediasolutionsllc.com http://socialmediasolutionsllc.com

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