Social Media 101: Intro to Social Media


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Intro to Social Media is an overview of the world of social media. In this presentation, we cover the "Why?" "What?" & "How" of social media, plus how to "Win." This is used in a class format, with verbal instruction as well.

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Social Media 101: Intro to Social Media

  2. 2. WHO WE AREThe Social Media Sisters was founded in 2010 by SamanthaArmbruster & Sarah Bodnar, by popular demand.We are communications strategists with expertise in socialmedia and online marketing.Our mission:We like to say our style is yoga meets roller derby.
  3. 3. SERVICESClasses & Training: We teach you how to fish...Marketing Strategy: We develop the planCoaching: We are here when you need usOnline Content Management: We do it for you
  4. 4. WHAT WE’VELEARNED FROM YOUCOMMON CONCERNS:Lack of knowledge or trainingLimited time or bandwidthROI: Is it really worth it?Technologically challengedSecurity issuesSkepticism of new technologies
  5. 5. WHY SOCIAL MEDIA?Good question.The Social Media Revolution 3 by Eric
  6. 6. WHY, CONTINUED.• Join the conversation or be left out• Exponentially increasing popularity & usage• DIY• Most powerful lead generating tool that exists• Specifically reach your target audiences• Consumer-driven & consumer-generated (WOMM)• And… it can even be fun!
  7. 7. SOME NUMBERSFacebook has grown to more than 800 million active users, adding more than200 million in a single year. Twitter now has 100 million active users & LinkedInhas over 64 million users in North America alone.An average Facebook user has 130 friends and likes 80 pages56% of consumer say that they are more likely recommend a brand afterbecoming a fan34% of marketers have generated leads using Twitter55% of Twitter users access the platform via their mobileGeneral Social Media Statistics:20% of Google searches each day have never been searched for beforeOut of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2billion own a toothbrush From (1/3/12)
  8. 8. CASE STUDYThe 2008 presidential campaign to elect Barack ObamaTraditional campaign advertising vs. social mediaCan you guess how many people “Like” him on Facebook?Let’s see:
  9. 9. WHAT ISSOCIAL MEDIA?“Social media uses web-based technologies to turncommunication into interactive dialogues.” – WikipediaOr…This is just the new way that people talk to each other, andshare information with the whole world (online).So, what makes social media unique?
  10. 10. UNIQUELY SOCIAL• Going viral: from one to many• Big budget doesn’t equal big hit• What other people say about you matters• Specific, targeted marketing• The law of attraction
  11. 11. THE WORLD OFSOCIAL MEDIAVideo YouTube, VimeoSocial networks Facebook, Twitter, Google+Customer review sites Yelp, TripAdvisorProfessional social networks LinkedInSocial Bookmarking Delicious, DiggBlogs WordPress, BloggerPhoto Sharing Flickr, PicasaForums listservs, groupsGeo-location tools Google Places, FoursquareBulletin board PinterestVirtual worlds Second LifeCoupons LivingSocial, GrouponQuick Response “QR” Codes
  12. 12. MAIN PRINCIPLES1. Authenticity2. It’s all about relationships3. Conversations are a 2-way street4. Sharing, not sparing5. Thought leadership6. Content is king7. Be interesting
  13. 13. #1 = FACEBOOKFacebook is the most popular social network in the worldFacebook is the starting point for most social mediastrategies.The Basics:Personal Profile vs. Business Page vs. Group Add a friend Like Join
  14. 14. FACEBOOK:BEST PRACTICES• Use the correct account type• Brand your page with your company’s look & feel• Posting: be consistent• Build your page admin team• Engage & respond• Be patient
  15. 15. HOW?YOU are the best person to do your social media marketing (orsomeone who knows you really, really well)Social media strategies are most effective when implemented bypeople who are actively involved in the daily operations of thebusiness, organization, issue or product.Always a hit…• Photos, video & music• First hand accounts & anecdotes• Real-time information• Behind the scenes info
  16. 16. WHO?Your strategy may include:• Staff/employees• Volunteers• Board members• Friends & family• Customers• Members• Supporters• Donors
  17. 17. “WHAT OLD MCDONALDCAN TEACH YOU ABOUTSOCIAL MEDIA”Entertain make it funInspire quotes, success stories, photosEducate teach people something newInform/impress updates, special offers, events, newsOutrage controversy is exciting, in moderation
  18. 18. REMEMBER…• It’s personal, but it’s not all about you. Stay interesting.• More isn’t necessarily better, consistency is key• Design a SM plan you can keep up with• Brand your total online presence• Use a consistent voice & personality• Integrate and leverage all online marketing efforts• Engage, engage, engage!
  19. 19. WIN!Set goals and track your success• Look at your current online stats to see how you are currently ranking in search engines & web traffic• Utilize Google Analytics to get free web tracking• Many social media tools offer free indicators & metrics• Remember, success isn’t always linear in social networking• Check in with your goals regularly to see if you’re meeting them
  20. 20. WHAT’S NEXT?• Questions?• Survey coming soon via email• Upcoming classes: Social Media 202 & beyondVisit our website for resources, servicesand upcoming classes.Stay connected!Like us on Facebook: us on Twitter @socialmediasisAdd us to your circle on Google+Follow our company profile on LinkedIn