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Using Social Media To Leverage Your Business  Presentation for:           Sean Charles     info@SocialMediaSean.com     ww...
Social Networks (User Base)• Facebook 1 billion      • Twitter 500 million• Google Plus 400 million • LinkedIn 175 million...
• 66% of online adults use social networks, 37% use  daily (US)• 800 million+ status updates on FB every day• FB Users spe...
• Most people aren’t using the yellow pages anymore• They search for products & services online• 74% will believe a peer r...
know       TRUST
content       “In today’s world, cash is still king.But when it comes to social media, content is queen.”        conversat...
DO Set up a blog and create contentDON’T     Be only self promotional
DOUpdate your primary social networks        at least once per dayDON’T Over do it, especially on Facebook
DO Follow and network with your   professional communityDON’T Be afraid to share content from  people within your industry
DO    Customize your posts for each          social networkDON’TRepost the same content over and over
DO  Set up metrics to measure the   success of your social mediaDON’T  Focus on the short term ROI        of social media.
DOTrain your employees how to use social   media to help grow your business DON’TCut them off from using social networks
DOBe Positive and Professional on Purpose!      Brand Perception = Reality DON’T       Take yourself too seriously
DO   Keep the word sorry at yourdisposal when you make a mistakeDON’T Make excuses. Sorry is free to use   and valuable to...
DO         Say thank-you when people              share your content    DON’TBe surprised if people aren’t engaging at first
DO Use social media to recognize   your team and customersDON’T     Underestimate the power of        public recognition
DOShare pictures and video of life at the      office/company culture.DON’T      Be Boring – Be Creative!
Questions??
Thank you!                 Sean Charles              250-812-3748        info@SocialMediaSean.com        www.SocialMediaSe...
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Using Social Media to Leverage Your Business (RBC Royal Bank)

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A presentation around Social Business I delivered to the RBC Royal Bank and some of their valued corporate clients in Victoria, BC Canada. Includes some helpful tips and insights to maximize your investment in social media. Beautiful new Royal Bank location in downtown Victoria and I had a great time.

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Using Social Media to Leverage Your Business (RBC Royal Bank)

  1. 1. Using Social Media To Leverage Your Business Presentation for: Sean Charles info@SocialMediaSean.com www.SocialMediaSean.com @SocialMediaSean
  2. 2. Social Networks (User Base)• Facebook 1 billion • Twitter 500 million• Google Plus 400 million • LinkedIn 175 million• Instagram 80 million • Pinterest 20 million• Foursquare 20 million • Slide Share 16 million
  3. 3. • 66% of online adults use social networks, 37% use daily (US)• 800 million+ status updates on FB every day• FB Users spend an average of 55 minutes/day• 1 million new Twitter accounts every day• 340 million tweets every day
  4. 4. • Most people aren’t using the yellow pages anymore• They search for products & services online• 74% will believe a peer review from a stranger vs. only 14% believe an ad
  5. 5. know TRUST
  6. 6. content “In today’s world, cash is still king.But when it comes to social media, content is queen.” conversation
  7. 7. DO Set up a blog and create contentDON’T Be only self promotional
  8. 8. DOUpdate your primary social networks at least once per dayDON’T Over do it, especially on Facebook
  9. 9. DO Follow and network with your professional communityDON’T Be afraid to share content from people within your industry
  10. 10. DO Customize your posts for each social networkDON’TRepost the same content over and over
  11. 11. DO Set up metrics to measure the success of your social mediaDON’T Focus on the short term ROI of social media.
  12. 12. DOTrain your employees how to use social media to help grow your business DON’TCut them off from using social networks
  13. 13. DOBe Positive and Professional on Purpose! Brand Perception = Reality DON’T Take yourself too seriously
  14. 14. DO Keep the word sorry at yourdisposal when you make a mistakeDON’T Make excuses. Sorry is free to use and valuable to your brand.
  15. 15. DO Say thank-you when people share your content DON’TBe surprised if people aren’t engaging at first
  16. 16. DO Use social media to recognize your team and customersDON’T Underestimate the power of public recognition
  17. 17. DOShare pictures and video of life at the office/company culture.DON’T Be Boring – Be Creative!
  18. 18. Questions??
  19. 19. Thank you! Sean Charles 250-812-3748 info@SocialMediaSean.com www.SocialMediaSean.com @SocialMediaSeanFREE Social Business Consult for Tonight’s Attendees. Presentation Slides Available. See me for details.

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