Get the most out of LinkedIn company pages

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  • Get the most out of LinkedIn company pages

    1. 1. www.maebellyneventura.com
    2. 2. Get the most out of your company page.www.maebellyneventura.com
    3. 3. Why maintain an optimised company page? Increase online visibility and brand awareness Access to candidate pool in the form of accumulated “followers” Additional site to publish jobs (paid or unpaid options available) Showcase recommendation from clients or candidates Your competition is most likely already doing it!
    4. 4. Why maintain an optimised company page? Increase online visibility and brand awareness “In a study of 5000 companies, LinkedIn generated a visitor-to-lead conversion rate of 2.74% in organic marketing to B2B and B2C” - Hubspot Access to candidate pool in the form of accumulated “followers” Additional site to publish jobs (paid or unpaid options available) Showcase recommendation from clients or candidates Your competition is most likely already doing it!
    5. 5. How to completeyour company page...
    6. 6. Overview TabBlog RSS Feed – this is the easiest, just include a link to your existing RSSfeed, which could be a blog or list of the latest jobs - On the company over view page, click on “Admin Tools” and then “Edit” - Scroll to the bottom of the page and paste the link to the RSS feed* Note: LinkedIn is currently redesigning the overview tab so the RSS function may not be availableanymore for some people. If it is still available for you, the RSS feed takes up to 24 hours to display.News Module – pulls any news mentions of the company and publishesthem on LinkedIn (similar to Google news alert) - The option to enable the news alert feature is right below the option to add the Blog RSS feed featureCompany Updates – post updates regularly because it tells prospectivefollowers that there is regular activity on your page which could be ofinterest to them - In admin tools under Company Page Admins, select “Designated Users only”. Once the page administrators have been selected, the status update box will appear
    7. 7. Products and Services Tab Mock-up from Badenoch & Clark Switzerland Landing Pages – create up to30 different landing pages targetingspecific demographics with the Global Recruiting Solution We offer the overall management of your large-scaleservices most relevant to them (i.e. recruitment projects, which may relate to the launch of new products, activities or offices. With the global solutionJob-seekers vs. HR professionals you have access to a dedicated Project Leader, Research Managers and KPIs to measure our recruitment initiative. Video – Where appropriate, a Executive Recruiting Solutionvideo could also be included The Executive solution caters to your company’s ongoing recruitment needs and is based on a mandate. We will source top candidates using a variety of recruitment methods overseen by a Senior Consultant who will also source feedback and candidate references. Solo Recruiting Solution The Solo solution is ideal for one-off recruitment initiatives and is commissioned on a success basis. We will source candidates from various media including our database, social networks, talent pools and extensive candidate networks.
    8. 8. Products and Services Tab Mock-up from Badenoch & Clark Switzerland Landing Pages – create up to 30 different landing pages targeting specific demographics with the Global Recruiting Solution We offer the overall management of your large-scale services most relevant to them (i.e. recruitment projects, which may relate to the launch of new products, activities or offices. With the global solution Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research Managers and KPIs to measure our recruitment initiative. Video – Where appropriate, a Executive Recruiting Solution video could also be included The Executive solution caters to your company’s ongoing recruitment needs and is based on a mandate. We will source top candidates using a variety of recruitment methods overseen by a Senior Consultant who will also source feedback and candidate references.Highlight the products and servicesoffered by your company. Solo Recruiting Solution The Solo solution is ideal for one-off recruitment initiatives and is commissioned on a success basis. We will source candidates from various media including our database, social networks, talent pools and extensive candidate networks.
    9. 9. Products and Services Tab Mock-up from Badenoch & Clark Switzerland Landing Pages – create up to 30 different landing pages targeting specific demographics with the Global Recruiting Solution We offer the overall management of your large-scale services most relevant to them (i.e. recruitment projects, which may relate to the launch of new products, activities or offices. With the global solution Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research Managers and KPIs to measure our recruitment initiative. Video – Where appropriate, a Executive Recruiting Solution video could also be included The Executive solution caters to your company’s ongoing recruitment needs and is based on a mandate. We will source top candidates using a variety of recruitment methods overseen by a Senior Consultant who will also source feedback and candidate references.Highlight the products and servicesoffered by your company. Solo Recruiting Solution The Solo solution is ideal for one-off recruitment initiatives and is commissioned on a success basis. We will source candidates from various media including our database, social networks, talent pools and extensive candidateInclude long-tail keywords when networks.describing your services.
    10. 10. Products and Services TabExample from Michael Page International Spotlight - The product and services spotlight allows a company to feature up to three scrolling, clickable banner images (640x220 pixels) near the top of the products page. - To create a spotlight, you need to have an existing ser vice or product on the Product and Ser vices page. - Under Admin tools, click on edit to access the rotating product and service spotlight
    11. 11. Products and Services TabExample from Michael Page International Spotlight - The product and services spotlight allows a company to feature up to three scrolling, clickable banner images (640x220 pixels) near the top of the products page. - To create a spotlight, you need to have an existing ser vice or product on the Product and Ser vices page. - Under Admin tools, click on edit to access the rotating product and service spotlight Ask clients to recommend your product or service. (They must have completed at least 50% of their LinkedIn profile!)
    12. 12. Careers TabThe careers tab is basically a space to advertise current job vacancies, for afeeUpgrade your account further to a Silver or Gold Career Page and LinkedInwill give you full site features including: - clickable banner - direct links to recruiters - customizable modules - video content - analytics - etc.With a Gold Career Page, LinkedIn will also enable you to display upto 5different versions of the page with different job opportunities based on theviewer’s LinkedIn profileAny new jobs posted on the Careers page will also be posted as a statusupdate
    13. 13. By: Maebellyne Ventura Web Content Manager Social Media Blogger www.maebellyneventura.com

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