Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tostitos quot;Race to the Bowlquot; Campaign
Social Marketing Solutions
Facebook & Social Media


                              Integratedquot;
                       ...
Using Facebook Ads + Applications to
Amplify Social Momentum



                                                        Fa...
Tostitos quot;Race to the Bowlquot; Campaign

  A nationwide contest for the Fiesta
   Bowl, run entirely inside a Facebo...
Social Marketing Amplifier ROI
Lessons learned from 20+ Social
Marketing Campaigns

  Make sure your content is compellingquot;
   (don't be boring)

 ...
Thanks!




Kevin Tate
kevin@stepchangegroup.com
Upcoming SlideShare
Loading in …5
×

Step Change Presentation

1,185 views

Published on

Presentation given at Social Media Club PDX event "SoMe award winners: Real Conversation."

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Step Change Presentation

  1. 1. Tostitos quot;Race to the Bowlquot; Campaign
  2. 2. Social Marketing Solutions Facebook & Social Media Integratedquot; Social Marketingquot; Widget Ads & Applications Campaignsquot; engage customers and prospects through distributed Microsites & Mobile content and applications.
  3. 3. Using Facebook Ads + Applications to Amplify Social Momentum Facebook Page Engagement Applications Engage Interact Share Targeted Impressions Organic Impressions •  put content in context •  extend reach & response •  earn attention •  leverage relationships •  convert to interaction •  connect communities
  4. 4. Tostitos quot;Race to the Bowlquot; Campaign   A nationwide contest for the Fiesta Bowl, run entirely inside a Facebook Pagequot;   Contest submissions, integrated with newsfeedquot; to drive awareness   17,779 people became fans   39,477 unique visitors   597 wall posts   1098 entries with photos   >13MM social impressions generated through sharing and newsfeeds
  5. 5. Social Marketing Amplifier ROI
  6. 6. Lessons learned from 20+ Social Marketing Campaigns   Make sure your content is compellingquot; (don't be boring)   Think of it as a program, not a project.quot; (plan for some ongoing management)   Focus on creating social momentum:   Be naturally noisy (newsfeeds, notifications, etc.)   Empower everyone as an evangelist (easy sharing)   Know your influencers (and get their attention)
  7. 7. Thanks! Kevin Tate kevin@stepchangegroup.com

×