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Word of Mouth Marketing Research: Women Actively Spread WOM

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

Published in: Business, Technology

Word of Mouth Marketing Research: Women Actively Spread WOM

  1. 1. Women Actively Spread WOM 9/3/2008 <ul><li>71% of adult women use the Internet 1 </li></ul><ul><li>33% of all U.S. women aged 18-75 participate in the blogosphere at least once per week 2 </li></ul><ul><li>36.2 million women are active on the blogosphere weekly: 2 </li></ul><ul><ul><li>15.1 million women write blogs </li></ul></ul><ul><ul><li>21.1 million women read and comment on blogs </li></ul></ul>1. Demographics of Internet Users, Pew Internet & American Life Project, 2006; 2. BlogHer | Compass Partners Social Media Benchmark Study, 2008

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